Category Archives: Lifestyle

French magazine Hotel & Lodge changes hands

Hôtel & Lodge, a bi-monthly lifestyle and travel magazine covering the latest amongst prestigious resorts, boutique hotels as well as lodges and 5-star palaces has just been sold by its two main shareholders, the enthusiast magazine publishers Nivéales and Editions Larivière, to press entrepreneur Michel Comboul.

This travel magazine, launched in 2002, currently generates an estimated turnover of €700 000 with a circulation of 49 600 copies per issue (6x).

As a reminder, Michel Comboul is the former President and CEO of the French Riviera publisher Nice Matin, as well as head of the Syndicat de la Presse Quotidienne Régionale (“Association of Regional Newspaper Publishers”) and the Fédération Nationale de la Presse Française (“Association of French National Press Publishers”).

U.S. edition of Elle marks its 25th anniversary

The American edition of Elle launched 25 years ago already!  For the occasion, the French-owned magazine’s October issue is coming up with several covers featuring four young American actresses.

Elle U.S.’ ad pages are up an incredible 47% YoY as advertisers have been lining up to take part in the magazine’s 25th anniversary celebration.  Kevin Martinez, VP/Brand Publisher, told trade publication min that Elle’s “cutting-edge marketing programs and incredible effort by a tremendous sales team contributed to our success. The October issue will also be the first issue featured on our new iPad app, which offered extra incentive for our advertisers.”

Celebrating its anniversary with a four-cover split run (see covers above), Elle managed to ignite eye-catching controversy with its September cover featuring a retouched Gabourey Sidibe.  So the good times are still rolling for Elle U.S. it seems despite the many management changes

Playboy introduces “Gold Edition” in France

The September issue of French Playboy, published under license by 1633, is themed “Gold edition”.  It will be the “fil conducteur” throughout the whole issue…anything that has to do with gold or is golden (like the silence for instance!).

The “Gold edition” features naked models covered in gold paint ( it is Playboy after all), an interview of 60’s legendary designer Paco Rabanne, whose most recent masterpiece is a golden ornament work donned by the singer Shakira in parts of the “Gypsy” music video.


French Marie Claire’s October issue comes out with a refreshed look and feel

Marie Claire Group just launched a new version on its flagship edition Marie Claire in France on September 9 (October issue).  The issue features French actress Mélanie Thierry on the cover.

The monthly title has  a circulation of 430 124 copies per issue (DFP 2009), but aims to get back to its “fundamentals” i.e. to engage more with readers and voice its opinion more publicly especially on key women’s issues, under the impulse of its new Editorial Director Christine Leiritz, who succeeded Tina Kieffer at the end of 2009.

Click to have a peak inside the October issue of Marie Claire France.

Click to purchase a digital issue of Marie Claire on Relay.com.

USA: AARP Magazine unveils new design in effort to branch out to non-retirees

AARP The Magazine, which assures its 50+ readers that they are in their glory years, is doing remarkably well despite the economic downturn. The American magazine sold $23,9 million in advertising in the second quarter of 2010, compared with $20,9 million during the same period in 2009, an increase of 14,5%, according to the MPA (Magazine Publishers of America). 

Distributed for free to AARP members, the magazine has the largest circulation of any magazine in the U.S., distributing 24,4 million copies each issue in 2009, more than three times that of Reader’s Digest, which has the third largest distribution, with 7,6 million. Also, an issue-oriented AARP publication, AARP Bulletin, had circulation of 24,2 million. 

AARP now includes within its eligibility range the majority of baby boomers, born from 1946 to 1964, making them, in a bit of symmetry, 46 to 64 years old. And the magazine, which in an earlier incarnation was called Modern Maturity and struck a more geriatric tone, now tends to feature on its cover celebrities on the younger side, including the actress Valerie Bertinelli (50) and Dr. Mehmet Oz (50). 

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Editor of Indonesia’s defunct version of Playboy magazine insists he was never in the porn business

The editor of Indonesia’s defunct version of Playboy magazine, Erwin Arnada, insists he was never in the pornography business.  But now, he is forced to hide because of a two-year jail sentence hanging over his head and vigilantes vowing to track him down wherever he is.

The local edition of the U.S. men’s magazine, which began publication in 2006, was relatively tame, and conspicuously free of nudity. But faced with violent protests by hard-line Muslim groups, it soon folded, while Mr. Arnada fended off a succession of criminal charges.  The second issue of Playboy Indonesia, still baring zero nudity or lingerie, had come out after the publisher had moved its offices to the island of Bali, two months after Islamic hardliners had attempted to trash its Jakarta offices following the magazine’s first edition.

Things had gone quiet until this August, with the surprise announcement that the Indonesian Supreme Court, in an unpublicized verdict last year, had found him guilty of indecency. The New York Times reported on the subject early this month in an article named “From Hiding, Indonesian Defends Free Expression“.

Playboy Indonesia was published by Velvet Silver Media and had a print run of about 100 000 copies, according to Wikipedia.  It was the first issue of Playboy to launch in a Muslim country since the Turkish edition folded in the mid-90’s (NB: Turkey is a secular country although Islam is the dominant religion there).

Potential launch of French edition of Vanity Fair in 2012

In last week’s interview to daily LeFigaro, Xavier Romatet, President of Condé Nast’s Paris-based division, mentions the possible launch of a new Condé Nast edition in France in 2012, most likely Vanity Fair.