Category Archives: Luxury

U.S. edition of Elle marks its 25th anniversary

The American edition of Elle launched 25 years ago already!  For the occasion, the French-owned magazine’s October issue is coming up with several covers featuring four young American actresses.

Elle U.S.’ ad pages are up an incredible 47% YoY as advertisers have been lining up to take part in the magazine’s 25th anniversary celebration.  Kevin Martinez, VP/Brand Publisher, told trade publication min that Elle’s “cutting-edge marketing programs and incredible effort by a tremendous sales team contributed to our success. The October issue will also be the first issue featured on our new iPad app, which offered extra incentive for our advertisers.”

Celebrating its anniversary with a four-cover split run (see covers above), Elle managed to ignite eye-catching controversy with its September cover featuring a retouched Gabourey Sidibe.  So the good times are still rolling for Elle U.S. it seems despite the many management changes

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French leather goods brand “Lancel” launches custom magazine “by LANCEL” with Omedia

Lancel just  released the premier issue of its customer magazine called “by LANCEL“, designed in collaboration with the Paris agency editorial agency Omedia.  The magazine will be available in all Lancel stores worldwide to the brand’s customers.  The debut issue features 84 pages and is called «Le magazine de la French légèreté by Lancel» (The magazine of French lightness by Lancel in English) and will take readers behind the scenes during the manufacturing process of a Lancel’s “BB Bag” (designed for Brigitte Bardot) for instance.

“Lancel loves women and, for the past 134 years, has offered them bags that tell stories, arouse emotions, celebrate colors and textures… Bags that Angèle Lancel, who founded the company, envisioned as secrets of feminine seduction. Lancel stands for that quintessentially French spirit, chic, carefree and just a little irreverent, the expression of an attitude that we call “French Légèreté”. Lancel is also an ethos, a commitment to authenticity and creativity. The beauty of the initial drawing, the ideal proportions of the prototype, the choice of the material, the assembly by hand of a hundred different components, the jewelry-inspired engraving on the clasps, the endlessly meticulous finishing – all of this endows Lancel bags with a soul, a patina, a flair that makes each woman and her story quite unique.”

“Lancel is proud of making beautiful bags that give women an inimitable allure, bags that are the perfect fusion of intimacy and self-expression. “

Condé Nast to plan more upscale magazine launches in India

According to a recent article published in the FT, Condé Nast International reveals it is ready to follow the September 2009 launch of the Indian edition of Vogue with other upmarket titles as the global fashion and luxury retail industry looks to cash in on the country’s growing affluence.

The American publisher is seeking or has obtained regulatory approval for magazines such as Glamour, GQ, Condé Nast Traveller, Vanity Fair and niche publications such as Wired, the technology-focused magazine.

“We’d like to get the Vogue launch right first and soon after that start kicking off some of these other launches,” said Alex Kuruvilla, managing director of Condé Nast India, in the FT article.

India is emerging as one of the world’s biggest “millionaire factories”, with a study by Cap Gemini and Merrill Lynch showing it was second only to Singapore in terms of the growth in the number of people with net assets of $1m or more.

But it is not that easy to enter the Indian market.  Indeed, the luxury retail industry faces many hurdles there  from a lingering cultural and political aversion to conspicuous displays of wealth, with many people still living in deep poverty. It also faces challenges from high taxes and a lack of suitable malls for luxury retailers.

Mr Kuruvilla said Vogue would launch its first edition with an October cover date on September 22 with a target print run of 50 000 copies, taking on titles such as Elle, L’Officiel and local magazine Verve.  He added that these magazines had targeted a middle-market audience while Vogue was looking to cater for the new class of high-net worth consumers emerging in India.  He said the magazine was expecting advertising yields of four to five times the existing competition and to capture 50-60% market share of fashion-related advertising revenue in the first year.

In China, Vogue broke even in its first year, capitalizing on the rise of the affluent classes there. “I don’t think we’d be too far behind in terms financial achievements albeit with a smaller model,” Mr Kuruvilla said of the Indian operation.

The launch of Vogue follows the entry into India of luxury retailers, such as Ermenegildo Zegna, the high-end Italian men’s wear company, and Hermès, the French luxury goods maker.  According to Mr Kuruvilla, India’s luxury retail market is ripe for a “tipping point”. It was only a matter of time before “it all explodes into a combination of the purchasing power, fuelled by mall access points and, most importantly, by the fact that there are so many of these luxury players coming in right now”.

On the other hand, as Ranjan Biswas, partner and head of retail with Ernst & Young, countered in the article, India first needs more high-end malls before the industry could take off. “I think as the high-end mall becomes a reality, luxury retailers will start to have more meaningful footfalls,” Mr Biswas added.  Maybe Vogue can invest in a Vogue-branded Mall as well.  Hasn´t Condé Nast International already started to dabble in the restaurant business?

Elle US to launch customizable app in October

As Mediaweek reported recently, Hachette Filipacchi Media’s Elle won’t be the first of the big fashion monthlies to come out with its own app for the iPad when it launches with its October issue in mid-September (Condé Nast’s Glamour beat it by a month, having launched with its September issue). But given the slim fashion/beauty pickings in the App Store, it stands a good chance of getting a warm welcome from the fashion set.

Like other magazine apps, Elle’s contains the full contents of the magazine as well as extras like behind the scenes interviews, e-commerce links, photos and video from photo shoots and a video version of Robbie Myers’ editor’s letter. But the app’s signature feature is the ability to customize the experience. In keeping with its editorial devotion to personal style, Elle included in its app a feature it calls Elle Personal Stylist, an electronic take on the paper doll onto which users can drop items from the issue to create outfits. The outfits can be saved on “inspiration boards,” the iPad equivalent of tearing out pictures from a magazine and pinning them to a bulletin board.

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Middle-East: Grazia to launch new English-language edition in Bahrain with ITP

Mondadori and ITP have signed an agreement for the publication of the Bahrain edition of fashion magazine Grazia, which is expected to hit the newsstands in September.

Edited by Kerrie Simon, Grazia Bahrain will be published monthly in English and will be the only English-language weekly luxury fashion magazine in the Middle East. The mix of exclusive and attention-grabbing A-list news, combined with an inside track on local and international style, makes Grazia a must-read for fashion lovers across the region. In their own words, readers are “addicted” to the weekly fix of fashion that Grazia guarantees

Circulation for the new foreign edition of the Italian magazine brand is expected to be over 10 000 copies per issue and it will be distributed both through newsstands and at large-scale retail outlets with special display stands.

The Bahrain edition will operate alongside Grazia United Arab Emirates, which was launched (also under a licensing agreement with ITP) in November 2005.

The cover price of Grazia Bahrain will be BH1 (or about €2).  Click to download full media kit in PDF.

Wallpaper*, the international design, fashion and lifestyle magazine, is publishing its first handmade issue

Wallpaper*, the international design, fashion and lifestyle magazine, is publishing what it claims to be its most ambitious issue to date with “Handmade“, which is printed on seven different paper stocks, has 21000 unique covers and every object it features was reportedly commissioned by the magazine.

For the August issue, Wallpaper* magazine brought together and briefed some of the world’s leading designers, craftsmen and manufacturers to produce unique furniture, fittings, foodstuffs, fashion and more. The special issue chronicles the production and presentation of this astonishing collection of one-off designs and delicacies.

From cover to cover, Wallpaper* Handmade is a complete celebration of craftsmanship. Through working closely with paper supplier UPM, the issue is printed on no less than seven different paper stocks and includes an A5 sketchbook documenting how several of the designs evolved. There is even a paper house to cut out and assemble, courtesy of architect Ryuji Nakamura.

In another first, the magazine invited readers to Continue reading

France: benchmarking the three new upscale women’s weeklies

As covered extensively over the past months on this blog, the French segment of upscale women’s weeklies has had 3 back-to-back magazine launches since August 2009!

I thought this was about time to take a closer look at the current war amongst women’s weeklies so I put together some sort of recap chart, only accounting for Grazia, Envy and Be, in the order they were launched. I decided not to include French ELLE because it’s been THE women’s weekly of reference for over 60 years and remains to do so while these three newcomers tend to cater to slightly younger women.