Category Archives: North America

U.S. edition of Elle marks its 25th anniversary

The American edition of Elle launched 25 years ago already!  For the occasion, the French-owned magazine’s October issue is coming up with several covers featuring four young American actresses.

Elle U.S.’ ad pages are up an incredible 47% YoY as advertisers have been lining up to take part in the magazine’s 25th anniversary celebration.  Kevin Martinez, VP/Brand Publisher, told trade publication min that Elle’s “cutting-edge marketing programs and incredible effort by a tremendous sales team contributed to our success. The October issue will also be the first issue featured on our new iPad app, which offered extra incentive for our advertisers.”

Celebrating its anniversary with a four-cover split run (see covers above), Elle managed to ignite eye-catching controversy with its September cover featuring a retouched Gabourey Sidibe.  So the good times are still rolling for Elle U.S. it seems despite the many management changes

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USA: AARP Magazine unveils new design in effort to branch out to non-retirees

AARP The Magazine, which assures its 50+ readers that they are in their glory years, is doing remarkably well despite the economic downturn. The American magazine sold $23,9 million in advertising in the second quarter of 2010, compared with $20,9 million during the same period in 2009, an increase of 14,5%, according to the MPA (Magazine Publishers of America). 

Distributed for free to AARP members, the magazine has the largest circulation of any magazine in the U.S., distributing 24,4 million copies each issue in 2009, more than three times that of Reader’s Digest, which has the third largest distribution, with 7,6 million. Also, an issue-oriented AARP publication, AARP Bulletin, had circulation of 24,2 million. 

AARP now includes within its eligibility range the majority of baby boomers, born from 1946 to 1964, making them, in a bit of symmetry, 46 to 64 years old. And the magazine, which in an earlier incarnation was called Modern Maturity and struck a more geriatric tone, now tends to feature on its cover celebrities on the younger side, including the actress Valerie Bertinelli (50) and Dr. Mehmet Oz (50). 

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USA: Newsday releases hilarious commercial for its iPad app

Newsday just released an hilarious commercial for its iPad app…

Newsday is a daily American newspaper that primarily serves Nassau and Suffolk counties and the New York City borough of Queens on Long Island, although it is sold throughout the New York metropolitan area. As of 2009, its weekday circulation of 377,500 was the 11th-highest in the United States, and the highest among suburban newspapers.  The newspaper’s headquarters are in Melville, NY, in Suffolk County on Long Island.

USA: True Blood casts is posing naked for Rolling Stone

Skin is definitely in for the cast of HBO’s True Blood.

The hit HBO series, which has never shied away from showing its vampires — and werewolves and humans – baring almost all, has taken its raciness to a new level, as People.com revealed last week.

Stripped down and splattered with blood, here are the show’s stars, Alexander Skarsgard, Anna Paquin and Stephen Moyer, all posing in the nude for the September issue of entertainment magazine Rolling Stone with the headline “True Blood: They’re Hot. They’re Sexy. They’re Undead.”  More pictures from the True Blood cast.

More nude Rolling Stone covers: click here for the slideshow.

USA: Wired magazine cover declares “web is dead”

The September issue of America’s favorite geek magazine Wired just came out with a bang.  People, “the web is dead” reads the cover!

Wow! I know that’s going to make my mother-in-law happy since she’s still trying to figure out how to get an “email number” (lol). Anyway, that’s a bold statement to blast in oversized letters on a bright red magazine cover…

Also, after reading some more about it on TechCrunch,  the whole methodology Wired used seems to be totally inadequate.  The statement is deemed inaccurate by TechCrunch because Wired lumped all YouTube videos under “Video” (with Skype video calls and Netflix movie streaming) and not as part of the “Web”  (as in seen via a web browser).  But that rationale makes up for a catchier headline I guess!

Elle US to launch customizable app in October

As Mediaweek reported recently, Hachette Filipacchi Media’s Elle won’t be the first of the big fashion monthlies to come out with its own app for the iPad when it launches with its October issue in mid-September (Condé Nast’s Glamour beat it by a month, having launched with its September issue). But given the slim fashion/beauty pickings in the App Store, it stands a good chance of getting a warm welcome from the fashion set.

Like other magazine apps, Elle’s contains the full contents of the magazine as well as extras like behind the scenes interviews, e-commerce links, photos and video from photo shoots and a video version of Robbie Myers’ editor’s letter. But the app’s signature feature is the ability to customize the experience. In keeping with its editorial devotion to personal style, Elle included in its app a feature it calls Elle Personal Stylist, an electronic take on the paper doll onto which users can drop items from the issue to create outfits. The outfits can be saved on “inspiration boards,” the iPad equivalent of tearing out pictures from a magazine and pinning them to a bulletin board.

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USA: Recent report shows there are at least 32 new tablets in the works

Some publishers think the iPad is the godsend they’ve been waiting for to save the publishing industry, well, guess what…they are 32 tablets in the works, according to a recent report by tech site Technologizer.

Even before the iPad was unveiled, Apple’s competitors were scrambling to catch up. Now that Steve Jobs’ latest invention is clearly a hit, the rush is on.

How many iPad wannabees are out there or in the works? Technologizer‘s Harry McCracken stopped counting at 32, but he seems to have captured all the important ones in what is, for now, the definitive list.  McCracken’s criteria: No physical keyboard and at least a 5-inch screen.