Category Archives: Publishing

French magazine Hotel & Lodge changes hands

Hôtel & Lodge, a bi-monthly lifestyle and travel magazine covering the latest amongst prestigious resorts, boutique hotels as well as lodges and 5-star palaces has just been sold by its two main shareholders, the enthusiast magazine publishers Nivéales and Editions Larivière, to press entrepreneur Michel Comboul.

This travel magazine, launched in 2002, currently generates an estimated turnover of €700 000 with a circulation of 49 600 copies per issue (6x).

As a reminder, Michel Comboul is the former President and CEO of the French Riviera publisher Nice Matin, as well as head of the Syndicat de la Presse Quotidienne Régionale (“Association of Regional Newspaper Publishers”) and the Fédération Nationale de la Presse Française (“Association of French National Press Publishers”).

U.S. edition of Elle marks its 25th anniversary

The American edition of Elle launched 25 years ago already!  For the occasion, the French-owned magazine’s October issue is coming up with several covers featuring four young American actresses.

Elle U.S.’ ad pages are up an incredible 47% YoY as advertisers have been lining up to take part in the magazine’s 25th anniversary celebration.  Kevin Martinez, VP/Brand Publisher, told trade publication min that Elle’s “cutting-edge marketing programs and incredible effort by a tremendous sales team contributed to our success. The October issue will also be the first issue featured on our new iPad app, which offered extra incentive for our advertisers.”

Celebrating its anniversary with a four-cover split run (see covers above), Elle managed to ignite eye-catching controversy with its September cover featuring a retouched Gabourey Sidibe.  So the good times are still rolling for Elle U.S. it seems despite the many management changes

Burda folds German celebrity weekly Chatter only weeks after launch

Two months! Only two months after the inception of Chatter, Burda’s latest celebrity weekly for young people, it must come to an end.  The magazine circulated an average of 220 000 copies a week over the summer test period, which wasn’t enough to satisfy the publisher’s expectations.  Burda was banking on Chatter to become a cheap mass market tabloid weekly sold for only 0,70 cents, but the title never met its audience.

What’s to learn from this experiment? The youth are online and do not read print even when the title is supposed to cater to them. It’s also probably difficult to publish a weekly that focuses on celebrities since hot news and scandals come up every minute via twitter!

The 12-member editorial team will be disolved at the end of the month. R.I.P. Chatter!

France: new music magazine called Serge to launch late September

Serge, a new French magazine dedicated to musical expression will appear in newsstands on September 21 with France’s young pop sensation Camélia Jordana on the cover.
 
Serge aims to position itself as a bi-monthly magazine that’s “chic and popular, dedicated to all French-language music, whether it is rock, pop, electro, hip hop or just vocal.” It will be edited by Patrice Bardot (Tsugi) and Didier Varrod (France Inter) and should feature 116 pages. The new music mag will be published by Detroit Media.

French singer and 60’s legend, Alain Chamfort, posted several pictures of his photo shoot for the magazine on Facebook since he appears in Serge’s debut issue.

Click to go to Serge’s MySpace page or follow Serge on Twitter.

Germany: Karl Lagerfeld presents outfits to sew in Burda Style mag

Fashion designer Karl Lagerfeld talks about stylish craftsmanship in the October issue of Burda Style Germany and offers readers two exclusive “Lagerfeld patterns” to work.

He is one of the greatest fashion designers in the world: Karl Lagerfeld. His name is inseparable from the Chanel, Chloé, Valentino and Fendi couture houses. In the October issue of Burda Style of fashion czar will exclusively make two of his latest designs available to the readers of the magazine for free.  One is a jacket and the other one a skirt, both penned by the designer himself and available for the readers to sew themselves.

In the inside interview with the German master, he speaks up about style, craftsmanship and the current “Do-It-Yourself” fashion trend. His tip for timeless style: “Every woman should necessarily have a pair of jeans, a nice skirt, a white shirt, a classic jacket and a nice jumper in her wardrobe.”

Chanel Headquarters, Place Vendôme, Paris.

Image via Wikipedia

To the question whether one can acquire style over time, the native of Hamburg replies: “It is better one was born with that notion. There are no after-hours classes one can attend, style comes naturally. One cannot analyze style. If you’ve got it, it will show in all things you wear or do. “

The full interview with Karl Lagerfeld and the exclusive patterns can be found in the October issue of Burda Style, available in German newsstands from September 15.

Playboy introduces “Gold Edition” in France

The September issue of French Playboy, published under license by 1633, is themed “Gold edition”.  It will be the “fil conducteur” throughout the whole issue…anything that has to do with gold or is golden (like the silence for instance!).

The “Gold edition” features naked models covered in gold paint ( it is Playboy after all), an interview of 60’s legendary designer Paco Rabanne, whose most recent masterpiece is a golden ornament work donned by the singer Shakira in parts of the “Gypsy” music video.


French Marie Claire’s October issue comes out with a refreshed look and feel

Marie Claire Group just launched a new version on its flagship edition Marie Claire in France on September 9 (October issue).  The issue features French actress Mélanie Thierry on the cover.

The monthly title has  a circulation of 430 124 copies per issue (DFP 2009), but aims to get back to its “fundamentals” i.e. to engage more with readers and voice its opinion more publicly especially on key women’s issues, under the impulse of its new Editorial Director Christine Leiritz, who succeeded Tina Kieffer at the end of 2009.

Click to have a peak inside the October issue of Marie Claire France.

Click to purchase a digital issue of Marie Claire on Relay.com.