Category Archives: Launches/Closures

Burda folds German celebrity weekly Chatter only weeks after launch

Two months! Only two months after the inception of Chatter, Burda’s latest celebrity weekly for young people, it must come to an end.  The magazine circulated an average of 220 000 copies a week over the summer test period, which wasn’t enough to satisfy the publisher’s expectations.  Burda was banking on Chatter to become a cheap mass market tabloid weekly sold for only 0,70 cents, but the title never met its audience.

What’s to learn from this experiment? The youth are online and do not read print even when the title is supposed to cater to them. It’s also probably difficult to publish a weekly that focuses on celebrities since hot news and scandals come up every minute via twitter!

The 12-member editorial team will be disolved at the end of the month. R.I.P. Chatter!

France: new music magazine called Serge to launch late September

Serge, a new French magazine dedicated to musical expression will appear in newsstands on September 21 with France’s young pop sensation Camélia Jordana on the cover.
 
Serge aims to position itself as a bi-monthly magazine that’s “chic and popular, dedicated to all French-language music, whether it is rock, pop, electro, hip hop or just vocal.” It will be edited by Patrice Bardot (Tsugi) and Didier Varrod (France Inter) and should feature 116 pages. The new music mag will be published by Detroit Media.

French singer and 60’s legend, Alain Chamfort, posted several pictures of his photo shoot for the magazine on Facebook since he appears in Serge’s debut issue.

Click to go to Serge’s MySpace page or follow Serge on Twitter.

French leather goods brand “Lancel” launches custom magazine “by LANCEL” with Omedia

Lancel just  released the premier issue of its customer magazine called “by LANCEL“, designed in collaboration with the Paris agency editorial agency Omedia.  The magazine will be available in all Lancel stores worldwide to the brand’s customers.  The debut issue features 84 pages and is called «Le magazine de la French légèreté by Lancel» (The magazine of French lightness by Lancel in English) and will take readers behind the scenes during the manufacturing process of a Lancel’s “BB Bag” (designed for Brigitte Bardot) for instance.

“Lancel loves women and, for the past 134 years, has offered them bags that tell stories, arouse emotions, celebrate colors and textures… Bags that Angèle Lancel, who founded the company, envisioned as secrets of feminine seduction. Lancel stands for that quintessentially French spirit, chic, carefree and just a little irreverent, the expression of an attitude that we call “French Légèreté”. Lancel is also an ethos, a commitment to authenticity and creativity. The beauty of the initial drawing, the ideal proportions of the prototype, the choice of the material, the assembly by hand of a hundred different components, the jewelry-inspired engraving on the clasps, the endlessly meticulous finishing – all of this endows Lancel bags with a soul, a patina, a flair that makes each woman and her story quite unique.”

“Lancel is proud of making beautiful bags that give women an inimitable allure, bags that are the perfect fusion of intimacy and self-expression. “

“La Mèche”, a new satirical weekly, launched in France

La Mèche (as in “the fuse” in a bomb)is a new satirical weekly, which just launched in France on September 10.  It is put out by an editorial team made out of former Siné Hebdo editors and cartoonists. 
 
Olivier Marbot is the co-founder and editor-in-chief of this new illustrated weekly. «La Mèche will surely look similar to Charlie Hebdo or Siné Hebdo, especially for their readers”  as Olivier Marbot told French news agency AFP recently.  Writers, journalists and cartoonists worked for free on the premier issue, which has a print run of 90 000.  The cover price is set at €2,30 per issue.  Click to visite La Mèche’s Facebook page.

Potential launch of French edition of Vanity Fair in 2012

In last week’s interview to daily LeFigaro, Xavier Romatet, President of Condé Nast’s Paris-based division, mentions the possible launch of a new Condé Nast edition in France in 2012, most likely Vanity Fair.

Condé Nast to plan more upscale magazine launches in India

According to a recent article published in the FT, Condé Nast International reveals it is ready to follow the September 2009 launch of the Indian edition of Vogue with other upmarket titles as the global fashion and luxury retail industry looks to cash in on the country’s growing affluence.

The American publisher is seeking or has obtained regulatory approval for magazines such as Glamour, GQ, Condé Nast Traveller, Vanity Fair and niche publications such as Wired, the technology-focused magazine.

“We’d like to get the Vogue launch right first and soon after that start kicking off some of these other launches,” said Alex Kuruvilla, managing director of Condé Nast India, in the FT article.

India is emerging as one of the world’s biggest “millionaire factories”, with a study by Cap Gemini and Merrill Lynch showing it was second only to Singapore in terms of the growth in the number of people with net assets of $1m or more.

But it is not that easy to enter the Indian market.  Indeed, the luxury retail industry faces many hurdles there  from a lingering cultural and political aversion to conspicuous displays of wealth, with many people still living in deep poverty. It also faces challenges from high taxes and a lack of suitable malls for luxury retailers.

Mr Kuruvilla said Vogue would launch its first edition with an October cover date on September 22 with a target print run of 50 000 copies, taking on titles such as Elle, L’Officiel and local magazine Verve.  He added that these magazines had targeted a middle-market audience while Vogue was looking to cater for the new class of high-net worth consumers emerging in India.  He said the magazine was expecting advertising yields of four to five times the existing competition and to capture 50-60% market share of fashion-related advertising revenue in the first year.

In China, Vogue broke even in its first year, capitalizing on the rise of the affluent classes there. “I don’t think we’d be too far behind in terms financial achievements albeit with a smaller model,” Mr Kuruvilla said of the Indian operation.

The launch of Vogue follows the entry into India of luxury retailers, such as Ermenegildo Zegna, the high-end Italian men’s wear company, and Hermès, the French luxury goods maker.  According to Mr Kuruvilla, India’s luxury retail market is ripe for a “tipping point”. It was only a matter of time before “it all explodes into a combination of the purchasing power, fuelled by mall access points and, most importantly, by the fact that there are so many of these luxury players coming in right now”.

On the other hand, as Ranjan Biswas, partner and head of retail with Ernst & Young, countered in the article, India first needs more high-end malls before the industry could take off. “I think as the high-end mall becomes a reality, luxury retailers will start to have more meaningful footfalls,” Mr Biswas added.  Maybe Vogue can invest in a Vogue-branded Mall as well.  Hasn´t Condé Nast International already started to dabble in the restaurant business?

Home & Decor Magazine has launched in Indonesia

Singapore-based SPH Magazines has signed a licensing agreement with Kingpin Media to publish monthly title Home & Decor in Indonesia, the first license for the upscale home publication.

Home & Decor, first launched in Singapore in 1987, is Singapore’s No. 1 interior magazine and was awarded the Best in Design (Bronze) in the Asia Media Awards in 2005.  Home & Decor Indonesia will feature the same quality editorial content and excellent design that the Singapore edition is known for. Readers can find out the latest decor trends, furnishings, accessories, design industry tips as well as some of the most innovative home designs in the magazine.

Mr Foong Seong Khong, Head of SPH Magazines’ International Licensing Unit, said: “The licensing of Home & Decor in Indonesia reaffirms its strength as a brand with huge regional potential. We are confident that SPH Magazines, together with Kingpin Media, will develop and grow the title in Indonesia’s fast-growing market, and quickly duplicate the success that Home & Decor has enjoyed locally.”

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