Category Archives: Redesigns

French Marie Claire’s October issue comes out with a refreshed look and feel

Marie Claire Group just launched a new version on its flagship edition Marie Claire in France on September 9 (October issue).  The issue features French actress Mélanie Thierry on the cover.

The monthly title has  a circulation of 430 124 copies per issue (DFP 2009), but aims to get back to its “fundamentals” i.e. to engage more with readers and voice its opinion more publicly especially on key women’s issues, under the impulse of its new Editorial Director Christine Leiritz, who succeeded Tina Kieffer at the end of 2009.

Click to have a peak inside the October issue of Marie Claire France.

Click to purchase a digital issue of Marie Claire on


USA: AARP Magazine unveils new design in effort to branch out to non-retirees

AARP The Magazine, which assures its 50+ readers that they are in their glory years, is doing remarkably well despite the economic downturn. The American magazine sold $23,9 million in advertising in the second quarter of 2010, compared with $20,9 million during the same period in 2009, an increase of 14,5%, according to the MPA (Magazine Publishers of America). 

Distributed for free to AARP members, the magazine has the largest circulation of any magazine in the U.S., distributing 24,4 million copies each issue in 2009, more than three times that of Reader’s Digest, which has the third largest distribution, with 7,6 million. Also, an issue-oriented AARP publication, AARP Bulletin, had circulation of 24,2 million. 

AARP now includes within its eligibility range the majority of baby boomers, born from 1946 to 1964, making them, in a bit of symmetry, 46 to 64 years old. And the magazine, which in an earlier incarnation was called Modern Maturity and struck a more geriatric tone, now tends to feature on its cover celebrities on the younger side, including the actress Valerie Bertinelli (50) and Dr. Mehmet Oz (50). 

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Germany: Fit For Fun gets a new look

The recent redesign of Fit For Fun (FFF), the fitness magazine published by the Verlagsgruppe Milchstrasse (part of the Hubert Burda Media empire), turned out to be not as brutal as it was rumoured.  In fact, it has more to do with an “editorial development” as Publishing Director Lutz Nierhoff told German trade magazine MEEDIA in a recent interview.

The magazine will now cover broader topics dear to the German fitness addicts and involve more celebrity profiles such as the workout routine of Barbara Becker (Boris Becker’s ex) in Miami or the editor’s take on its first swim with Olympic swimmer Paul Biedermann. The sections have been re-ordered and now list “Fitness & Sports”, “Food & Body”,  “Relax” and “Style”.

The Burda subsidiary chose to overhaul Fit For Fun after it noticed a changed attitude toward life amongst the magazine’s target audience. The brand, the magazine as well as all merchandising products will reflect the new refreshed look and feel of Fit For Fun.  The FFF name has a very emotional aspect as it touches readers’ feelings and well-beings.  In addition to print and online editions, there are also new FFF licensed products in the pipeline, including a forthcoming new series of books.  However, it won’t be limited to books, DVDs and Wii and DS applications, but will also include fitness products as well as training shoes and home appliances.

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France: First official circulation figures for the new VSD magazine are encouraging










The figures following VSD’s latest redesign have just been released and while it’s too soon to judge, they are looking pretty good!  August is also not a bad month for celebrity titles with strong newsstands sales around beach resorts, airports and train stations all over Europe. 

Prisma Presse released the new version of VSD on August.  It is some times referred to as the “going back to the roots” or, meaner,  as the “last chance” version of the 30 year-old news and picture weekly.  According to its publisher, the first issue had a total circulation of 243 000 copies and about 200 000 for the second, vs. 160 494 copies on average throughout 2009 (OJD). This new editorial formula and layout has returned to the original magazine concept with a larger format, its initial logo and a lowered price (from €2,40 to €2 now).  Time will tell if this last experiment is a definite success…


UK: Football magazine “MATCH!” unveils new look for new season

Bauer Media’s footy weekly MATCH! just relaunched on August 10 in the UK and is supposed to be “bigger and better” than ever!

According to Bauer, The magazine, which is led by editor James Bandy, will continue to lead the youth football magazine market, increasing the emphasis on the issues that are the most important to its young, footy-mad readership. Key editorial developments are:

Mates With The Stars! 
The world’s top stars have always loved MATCH!, but this season MATCH! is really stepping it up. Indeed, MATCH! will get the inside track on the best footy heroes, taking them on in penalty shoot-outs, playing them at FIFA and even getting them to show us around their house! In addition to this, in a new regular, “My Week”, MATCH! will get a footy star to reveal all the cool stuff they’ve been up to in the last seven days!

More News & Interviews Than Ever Before!
will have news from every Premier League team every week, as well as the Football League. We’ll have more interviews than any of our rivals, and chat to the big stars from the Championship, League one and League two!

The Best Features!
Want to know how to make it in footy? Want to know what pre-season training at a professional club’s like? Want to know why Barcelona are so good? Want to know who’s wearing which boots, in what colour, what they’ve got stitched on their boots and why? These, and loads of other brilliant features, will all be in MATCH! this season!

More Matchman!
The New Adventures Of MATCHMAN is a 16-page weekly pullout featuring great cartoons, posters and competitions, and is in addition to the usual 68-page magazine!

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Germany: Focus Schule gets a redesign with August issue

Starting with the upcoming issue 4 / 2010 (first day of sale 8/10/2010) one will notice a change in the look and layout of the German educational magazine Focus-Schule, sister publication to the newsweekly Focus

The editorial team has revamped the Burda title with a new cover design, an advanced magazine layout and new promotional ad campaign in the trades!  The cover now highlights the strengths of the editorial concept even more while showcasing the wide range of topics covered in the issue.  This top-notch cover work now underscores the premium aspect given to Focus-Schule, the magazine for committed parents, in order to further live up to the expectations of the audience.  The book now comes out on thicker paperstock.  Also, a new table of content with “optical transformation” will provide readers with a quicker orientation through the various editorial sections. Overall, the magazine reflects a more relaxed tone, a refreshed appearance and a clearer editorial line.  Starting with this year’s 4th and final issue, the cover price is also going up to €5,80 per issue while the subscription goes up from a former average of 4,70 € to 4,95 € per issue – an annual subscription consists of 6 consequent issues that cost a total of €29,70.

Inside the issue, Focus-Schule will keep providing engaged parents with advice on all school situations that their child might face.  The title presents the most important facts every two months: background information such as current developments, theoretical analysis as well as practical tips. In the future, Focus-Schule will allow even more room for regular special issues focusing on a particular topic like health or language-trips for instance.

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