Category Archives: Special issues

U.S. edition of Elle marks its 25th anniversary

The American edition of Elle launched 25 years ago already!  For the occasion, the French-owned magazine’s October issue is coming up with several covers featuring four young American actresses.

Elle U.S.’ ad pages are up an incredible 47% YoY as advertisers have been lining up to take part in the magazine’s 25th anniversary celebration.  Kevin Martinez, VP/Brand Publisher, told trade publication min that Elle’s “cutting-edge marketing programs and incredible effort by a tremendous sales team contributed to our success. The October issue will also be the first issue featured on our new iPad app, which offered extra incentive for our advertisers.”

Celebrating its anniversary with a four-cover split run (see covers above), Elle managed to ignite eye-catching controversy with its September cover featuring a retouched Gabourey Sidibe.  So the good times are still rolling for Elle U.S. it seems despite the many management changes

Germany: Karl Lagerfeld presents outfits to sew in Burda Style mag

Fashion designer Karl Lagerfeld talks about stylish craftsmanship in the October issue of Burda Style Germany and offers readers two exclusive “Lagerfeld patterns” to work.

He is one of the greatest fashion designers in the world: Karl Lagerfeld. His name is inseparable from the Chanel, Chloé, Valentino and Fendi couture houses. In the October issue of Burda Style of fashion czar will exclusively make two of his latest designs available to the readers of the magazine for free.  One is a jacket and the other one a skirt, both penned by the designer himself and available for the readers to sew themselves.

In the inside interview with the German master, he speaks up about style, craftsmanship and the current “Do-It-Yourself” fashion trend. His tip for timeless style: “Every woman should necessarily have a pair of jeans, a nice skirt, a white shirt, a classic jacket and a nice jumper in her wardrobe.”

Chanel Headquarters, Place Vendôme, Paris.

Image via Wikipedia

To the question whether one can acquire style over time, the native of Hamburg replies: “It is better one was born with that notion. There are no after-hours classes one can attend, style comes naturally. One cannot analyze style. If you’ve got it, it will show in all things you wear or do. “

The full interview with Karl Lagerfeld and the exclusive patterns can be found in the October issue of Burda Style, available in German newsstands from September 15.

Playboy introduces “Gold Edition” in France

The September issue of French Playboy, published under license by 1633, is themed “Gold edition”.  It will be the “fil conducteur” throughout the whole issue…anything that has to do with gold or is golden (like the silence for instance!).

The “Gold edition” features naked models covered in gold paint ( it is Playboy after all), an interview of 60’s legendary designer Paco Rabanne, whose most recent masterpiece is a golden ornament work donned by the singer Shakira in parts of the “Gypsy” music video.


InStyle UK and L.K.Bennett partner on workwear magazine supplement

Fashion and beauty title InStyle UK is partnering with L.K. Bennett, the British upmarket women’s fashion label, to publish a guide to everything readers need to know about looking great at work.

In 24 large format pages, the “Get Smart – Workwear made chic & simple” supplement features more than 150 workwear buys and explains the best office-friendly catwalk trends. “Get Smart” talks to professional women about their go-to workwear and accessories, showcases the modern capsule wardrobe and gives readers the rundown on how to achieve 5-minute morning make-up.

Eilidh MacAskill, InStyle‘s editor, said: “Achieving a great look for work is becoming ever more important and can often present a tricky fashion challenge. Get Smart is going to be a huge hit with InStyle readers, telling them everything they need to know for a confident nine to five.”

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Condé Nast UK to publish eight regional editions of Glamour mag

Condé Nast UK will this week publish eight regional editions of its glossy monthly magazine Glamour.

The September issue of Glamour, which goes on sale on Thursday, will feature sixteen pages of editorial specifically tailored for readers in each area.  The magazine will publish specialist editions in Birmingham, Bristol, Manchester, Northern Ireland, Scotland, Wales, Newcastle and London.  Each edition will look at up-and-coming cultural talent from the region in addition to providing tailored shopping and leisure advice.  The one-off issue of the magazine has come about through a collaboration with shoe brand Converse, which has acted as sponsor.

Each edition of the magazine features singer Katy Perry on its cover wearing a t-shirt emblazoned with the name of the region.  Glamour is the biggest women’s lifestyle glossy with monthly sales averaging 515 281 copies during the second half of last year, a fall of 5,9% year-on-year.  Sales put the Condé Nast title just ahead of its nearest rival Cosmopolitan, which over the same period averaged sales of 430 353 each month.

Last week the National Magazine Company announced that it would launch a free spin-off version of Cosmopolitan in the autumn aimed at female university students.

USA: ESPN the Magazine is introducing new single-topic format per issue

ESPN the Magazine is introducing a new format with the issue that hit newsstands on August 13 in the U.S., devoting the bulk of each issue to a single sports topic or theme.

“Rather than continue to try to keep up with every single thing going on in the sports world, we decided to take a deep dive into single topics,” said Gary Belsky, editor-in-chief. This seems to signal that ESPN the Magazine’s Body issue featuring Serena Williams on the cover was a big success. It also signals closer ties between the magazine, which is moving from New York to the Bristol, CT, headquarters – and campus of ESPN – next year and the rest of the company’s various sports TV, radio and Web sites.

The first issue in the new format for ESPN the Magazine is the College Football Kickoff and will be followed in two weeks by the NFL Preview Issue, both of which are among the best-selling regular issues for rival Sports Illustrated each year.

Belsky said he doesn’t think ESPN the Magazine’s new single-subject focus will alienate readers since the upfront sections “Go” and “Play” will still carry 30 to 40 pages devoted to sports of all kinds in each issue. “We actually don’t think it’s a gamble,” said Belsky. “We think we’ve covered all our bases.”

ESPN the Magazine currently has a rate base of 2.000.000 copies and reaches more than 15 million readers every issue, of which 12M are men.  Click here to see the online media kit.

Rolling Stone Deutschland hits newsstand jackpot with free Prince CD insert

Uncommon gifts distributed with consumer magazines usually have a resounding success. This seems to be once again true for Axel Springer, the publisher of Rolling Stone Deutschland, whose last issue, which came out on July 22, included the latest Prince CD “20ten” for free with all newsstands copies.  According to the publisher, this issue was sold out in most parts of Germany in no time – even though the print run had already been increased by 50% for the occasion. The magazine usually prints about 90 000 copies a month.

In comparison, only 55 000 copies of the music and society magazine  were sold in newsstands in the 2nd quarter of the year.  The print edition is expected to boost the current issue’s figure into the six-figure arena.  Exact numbers are not being made available by its licensed publisher Axel Springer Verlag.

Consumers get a copy of their favorite magazine + a new unreleased CD by a major artist only for 6.99 € this time (instead of Rolling Stone’s usual €5,50 copy price).  This issue of Rolling Stone also included, in addition to the CD, Continue reading