Germany: Karl Lagerfeld presents outfits to sew in Burda Style mag

Fashion designer Karl Lagerfeld talks about stylish craftsmanship in the October issue of Burda Style Germany and offers readers two exclusive “Lagerfeld patterns” to work.

He is one of the greatest fashion designers in the world: Karl Lagerfeld. His name is inseparable from the Chanel, Chloé, Valentino and Fendi couture houses. In the October issue of Burda Style of fashion czar will exclusively make two of his latest designs available to the readers of the magazine for free.  One is a jacket and the other one a skirt, both penned by the designer himself and available for the readers to sew themselves.

In the inside interview with the German master, he speaks up about style, craftsmanship and the current “Do-It-Yourself” fashion trend. His tip for timeless style: “Every woman should necessarily have a pair of jeans, a nice skirt, a white shirt, a classic jacket and a nice jumper in her wardrobe.”

Chanel Headquarters, Place Vendôme, Paris.

Image via Wikipedia

To the question whether one can acquire style over time, the native of Hamburg replies: “It is better one was born with that notion. There are no after-hours classes one can attend, style comes naturally. One cannot analyze style. If you’ve got it, it will show in all things you wear or do. “

The full interview with Karl Lagerfeld and the exclusive patterns can be found in the October issue of Burda Style, available in German newsstands from September 15.

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Playboy introduces “Gold Edition” in France

The September issue of French Playboy, published under license by 1633, is themed “Gold edition”.  It will be the “fil conducteur” throughout the whole issue…anything that has to do with gold or is golden (like the silence for instance!).

The “Gold edition” features naked models covered in gold paint ( it is Playboy after all), an interview of 60’s legendary designer Paco Rabanne, whose most recent masterpiece is a golden ornament work donned by the singer Shakira in parts of the “Gypsy” music video.


Gala publishes 3D issue in France

French celebrity weekly Gala just released its last issue today September 15, which comes with a free pair of 3D glasses since the issue is exceptionally three-dimensional.  It features French 60’s pop legend Michel Polnareff at 60 with his pregnant girlfriend on the cover.

All articles and ad pages published in this issue of Gala are embedded with a 3D feature.  It is a first for the celebrity and style weekly published by Prisma Presse, French subsidiary of German media giant Gruner + Jahr! The title, which has a circulation of 268 199 copies per week, has embraced a strategy of “creative coups” after introducing a daily Gala Croisette during the last Cannes Film Festival in May for instance.  It will also publish a daily version during the Paris Fashion Week that starts on September 28 until Cctober 8, 2010.

Newsweekly “Veja” launches iPad version in Brazil

An iPad edition of Editora Abril’s Brazilian newsweekly Veja debuted on September 4 in the Apple App store and shot immediately to the number one position among free apps. The new app is powered by the Holland-based Woodwing, a digital media solutions company.

Veja currently circulates about 1,1 million copies per week and has more than 8 million readers per issue.  Click to read the official Woodwing press release in English.

About Editora Abril:
Editora Abril publishes more than 370 titles in 2009 and is a leader in 21 out of the 25 segments in which it operates. Its combined publications have achieved a circulation of 188,5 million copies last year, in a country of 28 million readers and 4,1 million subscriptions. Seven out of the ten most read magazines in Brazil are published by Abril, and Veja is the third largest weekly information magazine in the world and the largest outside the United States.

About Veja:
It provides on a weekly basis the main facts and news on Brazil and the world, written by highly-qualified journalists, to readers who like to be well informed.

About Veja São Paulo:
São Paulo city’s magazine. Besides reporting the most important news on the life of Sao Paulo and its characters, the so-called “Vejinha” is committed to presenting readers, in its articles and weekly guide, the best options in terms of entertainment, leisure, programs and services.

About Veja Rio:
A portrait of the wonderful city through articles and guides, and a constant commitment of providing readers with the best options in terms of entertainment, leisure, programs and services. 

French Marie Claire’s October issue comes out with a refreshed look and feel

Marie Claire Group just launched a new version on its flagship edition Marie Claire in France on September 9 (October issue).  The issue features French actress Mélanie Thierry on the cover.

The monthly title has  a circulation of 430 124 copies per issue (DFP 2009), but aims to get back to its “fundamentals” i.e. to engage more with readers and voice its opinion more publicly especially on key women’s issues, under the impulse of its new Editorial Director Christine Leiritz, who succeeded Tina Kieffer at the end of 2009.

Click to have a peak inside the October issue of Marie Claire France.

Click to purchase a digital issue of Marie Claire on Relay.com.

USA: AARP Magazine unveils new design in effort to branch out to non-retirees

AARP The Magazine, which assures its 50+ readers that they are in their glory years, is doing remarkably well despite the economic downturn. The American magazine sold $23,9 million in advertising in the second quarter of 2010, compared with $20,9 million during the same period in 2009, an increase of 14,5%, according to the MPA (Magazine Publishers of America). 

Distributed for free to AARP members, the magazine has the largest circulation of any magazine in the U.S., distributing 24,4 million copies each issue in 2009, more than three times that of Reader’s Digest, which has the third largest distribution, with 7,6 million. Also, an issue-oriented AARP publication, AARP Bulletin, had circulation of 24,2 million. 

AARP now includes within its eligibility range the majority of baby boomers, born from 1946 to 1964, making them, in a bit of symmetry, 46 to 64 years old. And the magazine, which in an earlier incarnation was called Modern Maturity and struck a more geriatric tone, now tends to feature on its cover celebrities on the younger side, including the actress Valerie Bertinelli (50) and Dr. Mehmet Oz (50). 

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French leather goods brand “Lancel” launches custom magazine “by LANCEL” with Omedia

Lancel just  released the premier issue of its customer magazine called “by LANCEL“, designed in collaboration with the Paris agency editorial agency Omedia.  The magazine will be available in all Lancel stores worldwide to the brand’s customers.  The debut issue features 84 pages and is called «Le magazine de la French légèreté by Lancel» (The magazine of French lightness by Lancel in English) and will take readers behind the scenes during the manufacturing process of a Lancel’s “BB Bag” (designed for Brigitte Bardot) for instance.

“Lancel loves women and, for the past 134 years, has offered them bags that tell stories, arouse emotions, celebrate colors and textures… Bags that Angèle Lancel, who founded the company, envisioned as secrets of feminine seduction. Lancel stands for that quintessentially French spirit, chic, carefree and just a little irreverent, the expression of an attitude that we call “French Légèreté”. Lancel is also an ethos, a commitment to authenticity and creativity. The beauty of the initial drawing, the ideal proportions of the prototype, the choice of the material, the assembly by hand of a hundred different components, the jewelry-inspired engraving on the clasps, the endlessly meticulous finishing – all of this endows Lancel bags with a soul, a patina, a flair that makes each woman and her story quite unique.”

“Lancel is proud of making beautiful bags that give women an inimitable allure, bags that are the perfect fusion of intimacy and self-expression. “