Tag Archives: app

U.S. edition of Elle marks its 25th anniversary

The American edition of Elle launched 25 years ago already!  For the occasion, the French-owned magazine’s October issue is coming up with several covers featuring four young American actresses.

Elle U.S.’ ad pages are up an incredible 47% YoY as advertisers have been lining up to take part in the magazine’s 25th anniversary celebration.  Kevin Martinez, VP/Brand Publisher, told trade publication min that Elle’s “cutting-edge marketing programs and incredible effort by a tremendous sales team contributed to our success. The October issue will also be the first issue featured on our new iPad app, which offered extra incentive for our advertisers.”

Celebrating its anniversary with a four-cover split run (see covers above), Elle managed to ignite eye-catching controversy with its September cover featuring a retouched Gabourey Sidibe.  So the good times are still rolling for Elle U.S. it seems despite the many management changes

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Newsweekly “Veja” launches iPad version in Brazil

An iPad edition of Editora Abril’s Brazilian newsweekly Veja debuted on September 4 in the Apple App store and shot immediately to the number one position among free apps. The new app is powered by the Holland-based Woodwing, a digital media solutions company.

Veja currently circulates about 1,1 million copies per week and has more than 8 million readers per issue.  Click to read the official Woodwing press release in English.

About Editora Abril:
Editora Abril publishes more than 370 titles in 2009 and is a leader in 21 out of the 25 segments in which it operates. Its combined publications have achieved a circulation of 188,5 million copies last year, in a country of 28 million readers and 4,1 million subscriptions. Seven out of the ten most read magazines in Brazil are published by Abril, and Veja is the third largest weekly information magazine in the world and the largest outside the United States.

About Veja:
It provides on a weekly basis the main facts and news on Brazil and the world, written by highly-qualified journalists, to readers who like to be well informed.

About Veja São Paulo:
São Paulo city’s magazine. Besides reporting the most important news on the life of Sao Paulo and its characters, the so-called “Vejinha” is committed to presenting readers, in its articles and weekly guide, the best options in terms of entertainment, leisure, programs and services.

About Veja Rio:
A portrait of the wonderful city through articles and guides, and a constant commitment of providing readers with the best options in terms of entertainment, leisure, programs and services. 

Swiss newsweekly “L’Hebdo” launched first iPad app

L’Hebdo, the French-language Swiss newsweekly published by Ringier, launched its first iPad app at the end of August.  

Not only is it now possible to access the latest issue of L’Hebdo on the iPad and enjoy its content in a more interactive fashion through the device’s gorgeous screen, but one can also browse through the magazine’s archives for a small price.

L’Hebdo is the first magazine to release a tablet version of its magazine within French-speaking Switzerland.  In the German-speaking part of the country the Schweizer Illustrierte magazine and the daily Tages-Anzeiger are the only two print properties to have come up with their own iPad app.  L’Hebdo’s digital edition for tablets will be available for download every Wednesday at 10pm and will be free for the 2 months.  Most articles will link to external sources of information that will complement the weekly’s actual reporting.

The iPad version makes L’Hebdo available to all Swiss readers worldwide at a very modest cost (no printing or shipping) and with no delays.  L’Hebdo for iPad will cost 4,40 Swiss Francs a piece from November 1st on and a “4 issues for the price of 3” subscription will also be offered. Purchase will be available via the Apple Store only.

Besides access to the magazine’s archives, past issues purchased digitally will also remain accessible on the device even without an internet connection.  The purchase of the week’s issue will grant the reader access to the magazine’s 24/7 RSS feeds and videos for the rest of the week until a new issue comes out.

The print edition of L’Hebdo currently circulates 46 010 copies per week and reaches 216 000 readers.

Click to access L‘Hebdo’s factsheet online.

Elle US to launch customizable app in October

As Mediaweek reported recently, Hachette Filipacchi Media’s Elle won’t be the first of the big fashion monthlies to come out with its own app for the iPad when it launches with its October issue in mid-September (Condé Nast’s Glamour beat it by a month, having launched with its September issue). But given the slim fashion/beauty pickings in the App Store, it stands a good chance of getting a warm welcome from the fashion set.

Like other magazine apps, Elle’s contains the full contents of the magazine as well as extras like behind the scenes interviews, e-commerce links, photos and video from photo shoots and a video version of Robbie Myers’ editor’s letter. But the app’s signature feature is the ability to customize the experience. In keeping with its editorial devotion to personal style, Elle included in its app a feature it calls Elle Personal Stylist, an electronic take on the paper doll onto which users can drop items from the issue to create outfits. The outfits can be saved on “inspiration boards,” the iPad equivalent of tearing out pictures from a magazine and pinning them to a bulletin board.

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UK: Dazed & Confused magazine released new app

Fashion and culture enthusiasts around the world will now be able to access Dazed & Confused from anywhere at any time, with the release of the new Dazed & Confused iPhone and iPad app this week.

“From fold out poster to iPad app, Dazed & Confused has come a long way since its birth almost two decades ago,” says Jefferson Hack, Publisher and Co-founder of Dazed & Confused. “With the new app, a whole new audience of culturally aware iPad and iPhone users will be introduced to Dazed.”

Dazed’s monthly “unparalleled” fashion editorials, created by the best stylists and photographers in the industry, and profiles of the best creative talent in every field, will now be available for free on the iPad, iPhone and iPod touch.

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Flipboard: the world’s first digital social magazine

Founded by Mike McCue, former CEO of Tellme, and Evan Doll, former senior iPhone engineer at Apple, Flipboard began a quest today to transform how people discover and share content by combining the beauty and ease of print with the power of social media. Flipboard also announced the immediate availability of itʼs Flipboard App for iPad, a social magazine that brings to life the stories, photos, news and updates being shared across Twitter and Facebook. Flipboardʼs first public demo happened at the FORTUNE Brainstorm Tech conference in Aspen, CO at the end of July.  Watch video below.

“With over 1 billion messages posted every day, social networks are quickly becoming the primary way people discover and share content on the Web. The result is a huge influx of incoming messages and links people must sort through across multiple web sites just to stay up to date,” said Mike McCue, Flipboardʼs CEO. “We believe the timeless principles of print can make social media less noisy, more visually compelling and ultimately more mainstream.” Designed from the ground up for iPad, Flipboard creates a magazine out of a userʼs social content. Simply launch Flipboard and “flip” open the cover to get started. From the Table of Contents readers can view their sections and personalize the magazine.

The Facebook and Twitter sections let readers quickly flip through the latest stories, photos and updates from friends and trusted sources. Because Flipboard renders links and images right in the magazine, readers no longer have to scan long lists of posts and click on link after link – instead they instantly see all the stories, comments and images, making it faster and more entertaining to discover, view and share social content.

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The New York Times is introducing a platform that other publishers can use to produce apps called “Press Engine”

The New York Times is offering a platform that other publishers can use to produce their own apps for devices starting with the iPad and iPhone.

The first publishers to sign up to use the platform, which The Times is calling “Press Engine”, are the UK’s Telegraph Media Group and three A.H. Belo newspapers: Dallas Morning News, Providence Journal and Press-Enterprise in Southern California. The publishers keep any advertising and circulation revenue the apps bring in; they pay the Times a one-time license fee for the platform and then a monthly maintenance fee.

New revenue
The platform is the latest bid by a media company to derive revenue from sources beyond the traditional core streams of ad sales and circulation. Most often the recent attempts along those lines have involved providing agency-like services — whether built up internally or acquired, as Meredith and Hearst have done — but this platform is a new way for a media company to provide services to other media companies. And it’s a new way for a media company to make money from the booming app economy beyond making its own apps.

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