Tag Archives: Elle

U.S. edition of Elle marks its 25th anniversary

The American edition of Elle launched 25 years ago already!  For the occasion, the French-owned magazine’s October issue is coming up with several covers featuring four young American actresses.

Elle U.S.’ ad pages are up an incredible 47% YoY as advertisers have been lining up to take part in the magazine’s 25th anniversary celebration.  Kevin Martinez, VP/Brand Publisher, told trade publication min that Elle’s “cutting-edge marketing programs and incredible effort by a tremendous sales team contributed to our success. The October issue will also be the first issue featured on our new iPad app, which offered extra incentive for our advertisers.”

Celebrating its anniversary with a four-cover split run (see covers above), Elle managed to ignite eye-catching controversy with its September cover featuring a retouched Gabourey Sidibe.  So the good times are still rolling for Elle U.S. it seems despite the many management changes

Lagardère launches Belgian edition of Psychologies magazine

Psychologies magazine just launched its 12th international edition in Belgium, a small European country currently on the verge of being split in two.  This new “dual” edition will be published under license by Lagardère’s usual partner there, Edition Ventures, which already publishes local versions of Elle, Elle Decor and Art & Decoration).  There will be a French and a Flemish edition of the magazine for both communities with a print run of 35 000 copies a month each.

Since the inception of the Italian edition in 2004, Psychologies magazine has now global editions in China, Russia, Spain, Great-Britain, South Africa, Mexico, Greece, and some more.

Condé Nast to plan more upscale magazine launches in India

According to a recent article published in the FT, Condé Nast International reveals it is ready to follow the September 2009 launch of the Indian edition of Vogue with other upmarket titles as the global fashion and luxury retail industry looks to cash in on the country’s growing affluence.

The American publisher is seeking or has obtained regulatory approval for magazines such as Glamour, GQ, Condé Nast Traveller, Vanity Fair and niche publications such as Wired, the technology-focused magazine.

“We’d like to get the Vogue launch right first and soon after that start kicking off some of these other launches,” said Alex Kuruvilla, managing director of Condé Nast India, in the FT article.

India is emerging as one of the world’s biggest “millionaire factories”, with a study by Cap Gemini and Merrill Lynch showing it was second only to Singapore in terms of the growth in the number of people with net assets of $1m or more.

But it is not that easy to enter the Indian market.  Indeed, the luxury retail industry faces many hurdles there  from a lingering cultural and political aversion to conspicuous displays of wealth, with many people still living in deep poverty. It also faces challenges from high taxes and a lack of suitable malls for luxury retailers.

Mr Kuruvilla said Vogue would launch its first edition with an October cover date on September 22 with a target print run of 50 000 copies, taking on titles such as Elle, L’Officiel and local magazine Verve.  He added that these magazines had targeted a middle-market audience while Vogue was looking to cater for the new class of high-net worth consumers emerging in India.  He said the magazine was expecting advertising yields of four to five times the existing competition and to capture 50-60% market share of fashion-related advertising revenue in the first year.

In China, Vogue broke even in its first year, capitalizing on the rise of the affluent classes there. “I don’t think we’d be too far behind in terms financial achievements albeit with a smaller model,” Mr Kuruvilla said of the Indian operation.

The launch of Vogue follows the entry into India of luxury retailers, such as Ermenegildo Zegna, the high-end Italian men’s wear company, and Hermès, the French luxury goods maker.  According to Mr Kuruvilla, India’s luxury retail market is ripe for a “tipping point”. It was only a matter of time before “it all explodes into a combination of the purchasing power, fuelled by mall access points and, most importantly, by the fact that there are so many of these luxury players coming in right now”.

On the other hand, as Ranjan Biswas, partner and head of retail with Ernst & Young, countered in the article, India first needs more high-end malls before the industry could take off. “I think as the high-end mall becomes a reality, luxury retailers will start to have more meaningful footfalls,” Mr Biswas added.  Maybe Vogue can invest in a Vogue-branded Mall as well.  Hasn´t Condé Nast International already started to dabble in the restaurant business?

France: benchmarking the three new upscale women’s weeklies

As covered extensively over the past months on this blog, the French segment of upscale women’s weeklies has had 3 back-to-back magazine launches since August 2009!

I thought this was about time to take a closer look at the current war amongst women’s weeklies so I put together some sort of recap chart, only accounting for Grazia, Envy and Be, in the order they were launched. I decided not to include French ELLE because it’s been THE women’s weekly of reference for over 60 years and remains to do so while these three newcomers tend to cater to slightly younger women.

France: “Philosophie Magazine” wins Magazine of the Year Award

Philosophie Magazine won the Magazine of the Year Award at the 2010 edition of French magazine publishers’ industry event organized by their joint association, the SPMIPhilosophie Magazine finished first in a very tight race, ahead of Elle (Lagardère Active) and L’Automobile Magazine (Motor Presse).  Elle still won best women’s magazine in the sub-category of the same name.  Philosophie Magazine was chosen by the jury because it reflects better the preocupations of today’s society and wanted to reward the magazine’s ambitious editorial motto of pairing lenghty intellectually-driven articles with striking photography.  Edited by Alexandre Lacroix, it is a magazine that will welcome and please first-time readers as well as content regulars.  The magazine, which was launched in 2006, sells for €5,50 and currently circulates 53 319 copies. 

The French cultural weekly Télérama won the Award for “Best cover” of the year for its January 24th 2009 cover featuring a black-and-white warning sign in the middle of the picture of President Nicolas Sarkozy’s face, evoking the famous anti-smoking warning signs that appear on French cigarette packs.  the headline read: Too much security gravely endangers people’s liberties”.  Télérama also took home the Award for “Best magazine website”.

The “best new magazine” of the year went to the French edition of Grazia which was launched on August 30th 2009.  GQ France won the Jury’s special prize, heralding a magazine that’s doing a good job, regardless of any award categories.  Lastly, the Award for “journalistic audacity” went to Marie Claire for its October 2009 issue, in which ten French stars took their tops off in a joint effort to promote the need for mature women to get checked-up regularly for breast cancer after a certain age.

Download this PDF document with the complete list of all the 2010 nominees accompanied by a note from the jury for each explaining why they won or didn’t win (in French).

USA: MSN, HFM U.S. and BermanBraun unveil “Glo”

MSN, Hachette Filipacchi Media U.S. (HFM U.S.) and BermanBraun announced the launch of Glo (www.Glo.com), a lifestyle site that focuses on style, beauty, living and relationship content through a uniquely engaging and dynamic experience. Glo provides users with everyday inspiration, and practical ways to attain their best life. It combines the imagery and feel of a magazine with the appeal of another MSN site, WONDERWALL, to offer an online destination that is neither traditional Web nor print, but a unique escape for women on the web, according to the official press release.

Glo-Homepage-600x481 Glo utilizes a unique vertical scrolling method that is a feature exclusive to the site as an online lifestyle destination. Glo presents its topics daily with a fresh and in-the-know perspective, filled with glossy, full screen photo galleries, videos, and unique features. Glo features original content from its editorial team, HFM U.S. properties, MSN properties and relevant content from popular lifestyle sites including: Sugar/Sugar Entertainment, LimeLife, Modelinia, Remodelista, and more. Glo's key features include:

• Scrapbook: Allows readers to save a custom page of their favorite images and ideas from the site, just as if they were tearing them out of a magazine.

• Sharing Tools: Sharing tools are included on each page and allow readers to share articles, videos, and more with friends and family via email, Twitter, Facebook and Windows Live.

• Bing Integration: Bing, the new generation from search from Microsoft, is deeply integrated through-out Glo. Bing is a decision engine that offers a faster way to make more informed choices.

• Facebook: This feature allows customers to comment on articles and videos they see on Glo using their Facebook login information.

• Full Screen Photo Galleries: Glo is loaded with visually compelling, full screen photo galleries, covering a range of topics that are better seen than read, such as the best shade of red lipstick and chic body art.

Glo-Content-600x468 The design, programming and operations of the new digital brand will be spearheaded by BermanBraun and HFM U.S. Glo is accessible at http://www.glo.com as well as through the MSN home page, editorial programming across the MSN network, and across HFM U.S. online properties.

MSN will lead the advertising sales efforts along with HFM U.S. on selected accounts. Major brands such as JCPenney and Fox Broadcasting Company have signed on as inaugural advertisers.  Anne Weintraub, who has held various positions at ELLE US including former Online Director, has been appointed as the executive editor of Glo.

Consumption of online lifestyle media is on the rise, with total minutes in the lifestyle category growing 10 percent over the past year. For MSN, lifestyle is amongst the most popular content categories, reaching more than 8.2 million unique users a month. MSN will offer Glo in conjunction with its lifestyle portfolio, including MSN Lifestyle, Delish and MSN Health & Fitness.  This announcement's timing seems perfect, just as the iPad hits the stores…

UK: A closer look at how British women’s magazines have been selling

The UK is a big market for women's magazines, as most of you must know.  There's no shortage of magazine brands there. It's an interesting mix of usual suspects (the ELLE's, Vogue's, Harper's of the world) as well as local titles such as Red, Essentials, Stylist, etc.  Since the latest ABC UK circulation numbers (period of July 1 – December 31st 2009) came out recently, I suggest we take a look at the winners first and losers last. 

WINNERS

IPC Media's Essentials magazine was the biggest climber in the women's lifestyle and fashion sector it appears, up 14% YoY and selling now an average of 112 135 copies in the second half of 2009.  Publisher IPC Media (owned by Time Warner Group) hat another hit in the newsstands this past semester with Woman & Home, which was up 4% YoY to 368 388 copies now, up 5% vs. first half of 2009. This was its highest circulation in 14 years!

Essentials

Hachette Filipacchi's Red, now edited by former Cosmopolitan editor Sam Baker, achieved a record circulation of 226 502, up 3.5% on the first half – but up less than 1% on the year to outsell Vogue and Harper's Bazaar.  Nadia Dawson, the current Red publisher, told the Guardian newspaper recently that its success was due to "the strongest editorial team in the business with a determination to always produce the luxury lifestyle magazine for smart women – a strategy single-mindedly followed for the past three years". "This, coupled with a refusal to trade down on the quality of the content or our production values, means Red continues to be the magazine of choice for the upmarket thirtysomething women," Dawson declared.  But there was bad news for Red's stablemate at HachettePsychologies, which was down 6.8% YoY to 130 860. This is remaining steady since the early days of 2009.  Psychologies' launch editor Maureen Rice left the title in October, with former InStyle and Good Housekeeping editor Louis Chunn taking over.  Lastly, Hachette Filipacchi's ELLE remained under the 200 000 threshold, selling 195 455 copies on average a month, also steady vs. previous year.

Stylist Shortlist Media also launched a free weekly women's mag called Stylist in October 2009, which recorded a debut distribution figure of 410,674.

Over at NatMags (owned by Hearst Communications), Harper's Bazaar (UK) was up 1.1% YoY to 110 638. Cosmopolitan (UK) was down 4.5% on the second half of 2008 to 430 353. But the publisher's Good Housekeeping (UK) reversed this trend, up 1.1% YoY to 430 089 and 5% on the first half to sell an average of 430 089 each month.

Among the fashion weeklies, IPC's Look was down less than 1% to 313 013, while Bauer Consumer Media's five-year-old Grazia (UK) was up 1.1% on the same period in 2008 to 229 732 copies, its ninth successive ABC increase!  Bauer's More!, which caters to more mature women, continued its strong performance, up 6.4% year on year to 192 860. But sister magazine Yours, aimed at an older market, was down again, this time 7.3% year on year to 284 560.

LOSERS

The biggest selling magazine in the sector remained Condé Nast's Glamour, down 6% YoY to average 515 281 each month while upscale sister title Vogue (UK) was down 4.5% to sell 210 526.  Vanity Fair was up 1.2% year on year to 102 421, while sister title Tatler was steady compared with the second half of 2009 at 86 345.  No glorious figures this time for Condé Nast UK overall.

Candis Marie Claire (UK), a joint venture between IPC and French publisher Groupe Marie Claire, was down 9.9% YoY to 283 025. But IPC's Instyle was steady year on year at 184 141.

The worst performer in the market was NatMags' She, down 9.1% year on year to 150 074 and up less than 1% on the previous six-month period.  Independent magazine Candis also fared badly, down 7.8% year on year to 263 754.  Easy Living had another poor result, down 8.1% year on year at 170 033.

Overall, the women's lifestyle and fashion sector was up 4.7% YoY and 9.2% on the previous six months to sell and distribute a combined average of 6 580 758 copies per issue.