Adobe has unveiled new digital viewer technology that enables print publishers to create digital versions of their magazines.
The publishing software was developed with input from Condé Nast’s Wired magazine that recently launched a digital edition for the Apple iPad. The Wired Reader application, built using Adobe’s viewer software, can be downloaded from Apple iTunes App Store for $4.99, and is being highlighted as an example of how publishers can now deliver exciting experiences across tablet devices and smartphone platforms.
“We aim to make our digital viewer software available to all publishers soon and plan to deliver versions that work across multiple hardware platforms. It’s safe to say that if you are already working in InDesign CS5, you’ll be well on your way to producing a beautiful digital version of your publication,” David Burkett, vice president and general manager, Creative Solutions at Adobe.
According to a recent report on ITP.net, Condé Nast is already convinced of the technology’s benefits and say it will be using more of it in their titles. “Our partnership with Adobe allowed us to re-imagine and rebuild a print issue into an amazing digital magazine experience on iPad,” said Thomas J. Wallace, editorial director of Condé Nast. “Wired’s visionary execution of Adobe technology expands the potential of this new medium for all Condé Nast magazines. Our work with Adobe is just beginning. We expect to use this technology to deliver more of our publications over the coming months.”
This follow a recent tongue-in-cheek ad campaign in major print and online publications from Adobe with the slogan “We Heart Apple”.
In a effort to try to woo Apple into adopting its Flash technology (which Apple says is too unstable to allow it on the iPad or iPhone), the tech company released this funny campaign a few weeks back.
It would have been brilliant had Apple retaliated with this campaign (LOL):