Lancel just released the premier issue of its customer magazine called “by LANCEL“, designed in collaboration with the Paris agency editorial agency Omedia. The magazine will be available in all Lancel stores worldwide to the brand’s customers. The debut issue features 84 pages and is called «Le magazine de la French légèreté by Lancel» (The magazine of French lightness by Lancel in English) and will take readers behind the scenes during the manufacturing process of a Lancel’s “BB Bag” (designed for Brigitte Bardot) for instance.
“Lancel loves women and, for the past 134 years, has offered them bags that tell stories, arouse emotions, celebrate colors and textures… Bags that Angèle Lancel, who founded the company, envisioned as secrets of feminine seduction. Lancel stands for that quintessentially French spirit, chic, carefree and just a little irreverent, the expression of an attitude that we call “French Légèreté”. Lancel is also an ethos, a commitment to authenticity and creativity. The beauty of the initial drawing, the ideal proportions of the prototype, the choice of the material, the assembly by hand of a hundred different components, the jewelry-inspired engraving on the clasps, the endlessly meticulous finishing – all of this endows Lancel bags with a soul, a patina, a flair that makes each woman and her story quite unique.”
“Lancel is proud of making beautiful bags that give women an inimitable allure, bags that are the perfect fusion of intimacy and self-expression. “
Posted in Custom publishing, Europe, Launches/Closures, Luxury, Women's
Tagged Angèle Lancel, bags, BB Bag, brand, branding, Brigitte Bardot, by LANCEL, custom, France, French, Lancel, Légèreté, Longchamp, Louis Vuitton, Luxury, magazine, marque, Omedia, sac B.B.