Tag Archives: Holland

Mediterranean home & lifestyle mag Côté Sud launches Dutch edition

A Dutch version of the home magazine with Mediterranean flavor Côté Sud Magazine  is to launch shortly.  The magazine caters to those who are keen on the Riviera lifestyle and fond of  products and flavors from all over Mediterranean sea.
It is the fourth international edition to be launched in Dutch-speaking Belgium (“Flemish” is the language to be precise) and Holland with a print run of 50 000 copies (25 000 in Belgium and just as many in The Netherlands).  The title will be published in 285 x 225 mm perfect-bound format and glossy paper.



Germany: Bauer Media to launch first “mindstyle-magazine” Happinez

The German launch of Happinez magazine is planned for August 26, according to its publisher Bauer Media, which will be publishing the title under license from Dutch publisher WPG Uitgevers.  The Dutch edition of Happinez, which was launched in 2003, was an immediate success and now circulates close to 200 000 copies per month, sold for a hefty €5,75  cover price.

Bauer plans to introduce Happinez as a bi-monthly glossy women’s magazine with a print run of 150 000, sold for 4,95 euros.  Happinezz is for women who enjoy life but seek answers to esoteric well-being questions.  It will cater mostly to women aged 35 to 50 years old who want spirituality, knowledge and psychology to play a greater part in their life.  Of course, as editor Uwe Bokelmann explained, the magazine will also cover topics such as nature, health, shape, food and will include more leisurely sections such as fashion, arts and travel.  The August launch will be accompanied by a print and PoS promotional campaign.

Click to see the official press release from Bauer Media (in German).

NL: Linda magazine promotes gigolos in its 69th issue

To mark its 69th issue, Dutch women’s monthly mag Linda has decide to focus on “cheating”.  The editor and TV celebrity Linda de Mol (and sister of Endemol’s founder John de Mol)  even appears on the cover looking cheeky (posing in bed with only her bra on) with her “call boy” standing in the background whose behind is exposed.

Linda magazine is usually sold for 5,50 euros in newsstands.  One will barely save any euros by subscribing, it spares the trip to the kiosks mostly.  However, as a Linda subscriber, you get attractive “premiums”. For instance, there’s a special promotion until may 17 where one can enlist in a sweepstake, whose winners will be set up on 25 dates with a gigolo, each guaranteed to last about 2 hours!  According to the mag, this is at least worth 450 euros each date.  If you’d rather not go on a date, then you can settle for a handbag.

Obvioulsy this promotion has infurated a lot of people, even in the Netherlands where prostitution is legal!  The “Vakverk” prostitutes organization  has been threatening to take Ms. De Mol to court, arguing that this makes her a pimp.  Ms. De Mol, who recently separated from her husband, afer she caught him having an affair, seemed, however, quite pleased with the publicity her magazine is getting.

According to its publisher, Linda magazine currently circulates 159 579 copies a month, of which 50 000 through subscriptions.

More info:
Take a look at Linda’s 69th issue online.
Linda de Mol’s official website.

Dutch paper “De Telegraaf” has big plans for the iPad and all other tablet computers

Telegraaf-gr_632557a Here’s a short video showcasing what Holland’s biggest daily, De Telegraaf, has in mind for the iPad.