Tag Archives: interiors

Mediterranean home & lifestyle mag Côté Sud launches Dutch edition

A Dutch version of the home magazine with Mediterranean flavor Côté Sud Magazine  is to launch shortly.  The magazine caters to those who are keen on the Riviera lifestyle and fond of  products and flavors from all over Mediterranean sea.
  
It is the fourth international edition to be launched in Dutch-speaking Belgium (“Flemish” is the language to be precise) and Holland with a print run of 50 000 copies (25 000 in Belgium and just as many in The Netherlands).  The title will be published in 285 x 225 mm perfect-bound format and glossy paper.

 

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Axel Springer to launch new Hörzu spin-off focusing on home and country living in September

Axel Springer to launch new Hörzu spin-off called Hörzu Heimat (“Listen home” literally) whose debut is planned for September 1.  Hörzu is one of Germany’s most popular TV guides.

The bi-monthly science spinoff Hörzu Wissen (Wissen = Knowledge) led the way some years ago, now Hörzu Heimat will face the daunting task of repeating the success of Hörzu’s first spin-off.  The premier issue will focus on topics relating to Germany (the “Heimat”) and will be available in newsstands from September 1 on.

The 124-page issue will have a print run of 300 000 copies to start and management estimates to sell about 150 000.  The book will be available in newsstands for a two-month period at a cover price €3,50.  Axel Springer has already got committment from ten advertisers to be featured in the debut issue of Hörzu Heimat.

Hörzu Heimat won’t be your usual country living magazine. Instead, it wants to introduce its readers to a new, independent magazine format, which does not aim at competing directly with the recent wave of country magazine that launched in Germany like Mein Schönes Land and Landlust, as its editor Christian Hellmann explained.  The magazine seems to cater to Germans who love their country or Germanophiles worldwide.  Besides country-related topics, there are city- and travel-related topics like a feature on Munich’s renown Oktoberfest for instance.  Its editorial is split into the following sections: nature, good life, interiors, garden, food, wine, country people and the homeland ak.a. Germany.

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Home & Decor Magazine has launched in Indonesia

Singapore-based SPH Magazines has signed a licensing agreement with Kingpin Media to publish monthly title Home & Decor in Indonesia, the first license for the upscale home publication.

Home & Decor, first launched in Singapore in 1987, is Singapore’s No. 1 interior magazine and was awarded the Best in Design (Bronze) in the Asia Media Awards in 2005.  Home & Decor Indonesia will feature the same quality editorial content and excellent design that the Singapore edition is known for. Readers can find out the latest decor trends, furnishings, accessories, design industry tips as well as some of the most innovative home designs in the magazine.

Mr Foong Seong Khong, Head of SPH Magazines’ International Licensing Unit, said: “The licensing of Home & Decor in Indonesia reaffirms its strength as a brand with huge regional potential. We are confident that SPH Magazines, together with Kingpin Media, will develop and grow the title in Indonesia’s fast-growing market, and quickly duplicate the success that Home & Decor has enjoyed locally.”

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Martha Stewart Living expands internationally

Martha Stewart Living Omnimedia is to launch Everyday Food in Dubai in July 2010. The monthly title will have a circulation of 35000 and will be distributed in Lebanon, Egypt, Saudi Arabia, Dubai, Syria and Jordan.  The US edition of Everyday Food currently reaches 4,5 million readers a month.  Additionally, Martha Stewart Weddings is also set to launch in Dubai by October 2010, under license from local entertainment firm Takhayal.  The quarterly bridal magazine will have a circulation of 40 000 and will be distributed in Lebanon, Egypt, Saudi Arabia, Dubai, Syria and Jordan.  The US edition of Martha Stewart Weddings, which debuted in 1994, currently circulates about 230 000 copies every quarter.

Also, Martha Stewart Living magazine will launch in Indonesia under a licensing agreement with Kompas Gramedia, the largest media conglomerate there. The monthly home title will launch in August 2010 with a circulation of 20000.

Lastly, Martha Stewart Living Omnimedia has announced that it has entered into a licensing agreement with Pizzazz Media to produce and distribute Martha Stewart Living in the UK. The new edition, which will be distributed throughout the UK, New Zealand and Australia, is expected to be published on a monthly basis following the September 2010 launch.  The magazine’s circulation is 50 000 and the cover price is £3,75 (€4,52).

French home mag “Côté Sud” turned 20

The French home and country living magazine Côté Sud (Maisons Côté Sud is the full name) just celebrated its 20th anniversary on June 11 with a collector item special issue.  Côté Sud, published by the French unit of the Belgian Roularta Group, is part of the publisher’s own franchise “Maisons Côté…” along with Côté Est, Côté Ouest, and the latest edition: Côté Paris. Finally, Maison Française and Maison Magazine round up the publisher’s portfolio of home magazines.

Each Côté magazine is dedicated to the local way of life of its region showcased through editorial sections ranging from living, decor, cooking, gardening and style. Côté Sud has been focusing on the homes of famous residents of the French Riviera to Provence and the Languedoc area as well as their lifestyles for 20 years.

The 20th anniversary issue will feature the “best of” the South over the past two decades in terms of designer pieces, cult local objects, and so on as well as a dedicated booklet depicting “southern way of life in 12 chapters”

Sold for €6, Coté Sud currently circulates 118 725 copies every other month and has a reach of 1 440 000 readers, of which 69% are female.

UK: “Homes & Gardens” mag to launch cleaning range

The British high-end interiors magazine Homes & Gardens is about to launch its own line of (elegant) cleaning products for the home.  Indeed, its publisher IPC Media recently said, the range of natural, effective and beautifully scented products include washing-up liquid, multi-surface wipes and cleaner, window and glass cleaner, granite cleaner, moisturizing hand wash and hand lotion. Elegantly presented in stylish and biodegradable packaging, the outstanding design means this range of quality products can proudly be left out on any worktop. 

Homes & Gardens publisher Belinda Cooper reportedly commented that the magazine’s “readers love their homes and want the best, most beautiful things for them, which is why these inspirationally designed and fragranced products fit so well with our brand values.”

Wallace Tay, VP, Rights Management & Licensing – Entertainment & Lifestyle Global Brands Group, added: “It has been exciting to work with Kokomo and Homes & Gardens magazine on such a beautiful range of house ware products. The range really reflects the core values of the Homes & Gardens brand, from its unique formulation right through to its sustainability and elegant style.”

The Homes & Gardens range will be Continue reading