Tag Archives: international

Haymarket brings Stuff and FourFourTwo mags to Poland

Britain’s enthusiast magazine publisher Haymarket has agreed to licence its gadget title Stuff to the Ginza Media Group of Poland as of September 9, 2010. The cover price is set at 9,90 PLN (or about €2,50) and the print run is 50 000.

Stuff magazine is the UK’s cutting-edge guide to gadgets, gear and technology and is Earth’s most renowned gadget compendium.  Inspirational, witty and friendly, it has become the best-selling gadget magazine in the world. There are 22 international editions, all rammed to the virtual rafters with the world’s coolest kit.  Stuff also has: a new multimedia website, Stuff.tv ; a brand new mobile site, Stuff.tv/mobile ; an annual exhibition; and two of the Britain’s most successful podcasts.  Stuff’s editors travel the world to experience first-hand the very latest in entertainment technology and culture to ensure that all its features are at the cutting edge of the gadgets world.

Meanwhile, Haymarket also reached a licence agreement with Ginza for  its football (soccer) mag FourFourTwo to be published in Poland from September 15 on. The cover price will be 4,90 PLN (€1,30) and the print run is 30 000.

FourFourTwo stands for the very highest quality, unparalleled football knowledge and genuine authority – all delivered with passion, humour and flair. No other media channel gets deeper under the skin of football than FourFourTwo . Global superstars line up to be interviewed, lower-league clubs allow access all areas as we uncover the untold secrets of the game and award-winning investigative reporters dig out crucial stories that take us into the dark heart of football.

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Condé Nast to plan more upscale magazine launches in India

According to a recent article published in the FT, Condé Nast International reveals it is ready to follow the September 2009 launch of the Indian edition of Vogue with other upmarket titles as the global fashion and luxury retail industry looks to cash in on the country’s growing affluence.

The American publisher is seeking or has obtained regulatory approval for magazines such as Glamour, GQ, Condé Nast Traveller, Vanity Fair and niche publications such as Wired, the technology-focused magazine.

“We’d like to get the Vogue launch right first and soon after that start kicking off some of these other launches,” said Alex Kuruvilla, managing director of Condé Nast India, in the FT article.

India is emerging as one of the world’s biggest “millionaire factories”, with a study by Cap Gemini and Merrill Lynch showing it was second only to Singapore in terms of the growth in the number of people with net assets of $1m or more.

But it is not that easy to enter the Indian market.  Indeed, the luxury retail industry faces many hurdles there  from a lingering cultural and political aversion to conspicuous displays of wealth, with many people still living in deep poverty. It also faces challenges from high taxes and a lack of suitable malls for luxury retailers.

Mr Kuruvilla said Vogue would launch its first edition with an October cover date on September 22 with a target print run of 50 000 copies, taking on titles such as Elle, L’Officiel and local magazine Verve.  He added that these magazines had targeted a middle-market audience while Vogue was looking to cater for the new class of high-net worth consumers emerging in India.  He said the magazine was expecting advertising yields of four to five times the existing competition and to capture 50-60% market share of fashion-related advertising revenue in the first year.

In China, Vogue broke even in its first year, capitalizing on the rise of the affluent classes there. “I don’t think we’d be too far behind in terms financial achievements albeit with a smaller model,” Mr Kuruvilla said of the Indian operation.

The launch of Vogue follows the entry into India of luxury retailers, such as Ermenegildo Zegna, the high-end Italian men’s wear company, and Hermès, the French luxury goods maker.  According to Mr Kuruvilla, India’s luxury retail market is ripe for a “tipping point”. It was only a matter of time before “it all explodes into a combination of the purchasing power, fuelled by mall access points and, most importantly, by the fact that there are so many of these luxury players coming in right now”.

On the other hand, as Ranjan Biswas, partner and head of retail with Ernst & Young, countered in the article, India first needs more high-end malls before the industry could take off. “I think as the high-end mall becomes a reality, luxury retailers will start to have more meaningful footfalls,” Mr Biswas added.  Maybe Vogue can invest in a Vogue-branded Mall as well.  Hasn´t Condé Nast International already started to dabble in the restaurant business?

Esquire to launch Malaysia edition in April 2011

The announcement on Wednesday by Hearst Magazines International (HMI) President/CEO (since 2009) Duncan Edwards of the April 2011 launch of Esquire/Malaysia marks Esquire‘s 22nd overseas edition!  There was only a handful in 1989 when Edwards’ predecessor George Green took the job.

Hearst’s partner in Esquire Malaysia is Mongoose Publishing, which also publishes Time Out, Newsweek and Nat Geo among others in Malaysia. The editor will be Sam Coleman and the language is English (widely spoken in Malaysia).  Esquire Malaysia will have an initial print run of 30 000 copies, a minimum of 164 pages and a cover price of RM12.

Esquire’s sophisticated and stylish approach to covering the subjects and stories that young men care most about translates incredibly well around the world” Edwards said. “We’re confident that its mix of strong storytelling, award-winning reporting, humor and panache will make it a big success in Malaysia, as it has in other countries.”

International editions usually run their own editorial and marketing shows, but in 2008 Esquire Russia adapted the “ultimate bachelor pad” that has been a staple for the U.S. flagship since its 70th anniversary in 2003.  This fall, the “Esquire House” will be in the Hollywood Hills overlooking Los Angeles.

With this launch, Esquire will be available in 7 Asian countries and 22 in total worldwide.

Martha Stewart Living expands internationally

Martha Stewart Living Omnimedia is to launch Everyday Food in Dubai in July 2010. The monthly title will have a circulation of 35000 and will be distributed in Lebanon, Egypt, Saudi Arabia, Dubai, Syria and Jordan.  The US edition of Everyday Food currently reaches 4,5 million readers a month.  Additionally, Martha Stewart Weddings is also set to launch in Dubai by October 2010, under license from local entertainment firm Takhayal.  The quarterly bridal magazine will have a circulation of 40 000 and will be distributed in Lebanon, Egypt, Saudi Arabia, Dubai, Syria and Jordan.  The US edition of Martha Stewart Weddings, which debuted in 1994, currently circulates about 230 000 copies every quarter.

Also, Martha Stewart Living magazine will launch in Indonesia under a licensing agreement with Kompas Gramedia, the largest media conglomerate there. The monthly home title will launch in August 2010 with a circulation of 20000.

Lastly, Martha Stewart Living Omnimedia has announced that it has entered into a licensing agreement with Pizzazz Media to produce and distribute Martha Stewart Living in the UK. The new edition, which will be distributed throughout the UK, New Zealand and Australia, is expected to be published on a monthly basis following the September 2010 launch.  The magazine’s circulation is 50 000 and the cover price is £3,75 (€4,52).