Tag Archives: launch

Mediterranean home & lifestyle mag Côté Sud launches Dutch edition

A Dutch version of the home magazine with Mediterranean flavor Côté Sud Magazine  is to launch shortly.  The magazine caters to those who are keen on the Riviera lifestyle and fond of  products and flavors from all over Mediterranean sea.
  
It is the fourth international edition to be launched in Dutch-speaking Belgium (“Flemish” is the language to be precise) and Holland with a print run of 50 000 copies (25 000 in Belgium and just as many in The Netherlands).  The title will be published in 285 x 225 mm perfect-bound format and glossy paper.

 

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France: new music magazine called Serge to launch late September

Serge, a new French magazine dedicated to musical expression will appear in newsstands on September 21 with France’s young pop sensation Camélia Jordana on the cover.
 
Serge aims to position itself as a bi-monthly magazine that’s “chic and popular, dedicated to all French-language music, whether it is rock, pop, electro, hip hop or just vocal.” It will be edited by Patrice Bardot (Tsugi) and Didier Varrod (France Inter) and should feature 116 pages. The new music mag will be published by Detroit Media.

French singer and 60’s legend, Alain Chamfort, posted several pictures of his photo shoot for the magazine on Facebook since he appears in Serge’s debut issue.

Click to go to Serge’s MySpace page or follow Serge on Twitter.

Haymarket brings Stuff and FourFourTwo mags to Poland

Britain’s enthusiast magazine publisher Haymarket has agreed to licence its gadget title Stuff to the Ginza Media Group of Poland as of September 9, 2010. The cover price is set at 9,90 PLN (or about €2,50) and the print run is 50 000.

Stuff magazine is the UK’s cutting-edge guide to gadgets, gear and technology and is Earth’s most renowned gadget compendium.  Inspirational, witty and friendly, it has become the best-selling gadget magazine in the world. There are 22 international editions, all rammed to the virtual rafters with the world’s coolest kit.  Stuff also has: a new multimedia website, Stuff.tv ; a brand new mobile site, Stuff.tv/mobile ; an annual exhibition; and two of the Britain’s most successful podcasts.  Stuff’s editors travel the world to experience first-hand the very latest in entertainment technology and culture to ensure that all its features are at the cutting edge of the gadgets world.

Meanwhile, Haymarket also reached a licence agreement with Ginza for  its football (soccer) mag FourFourTwo to be published in Poland from September 15 on. The cover price will be 4,90 PLN (€1,30) and the print run is 30 000.

FourFourTwo stands for the very highest quality, unparalleled football knowledge and genuine authority – all delivered with passion, humour and flair. No other media channel gets deeper under the skin of football than FourFourTwo . Global superstars line up to be interviewed, lower-league clubs allow access all areas as we uncover the untold secrets of the game and award-winning investigative reporters dig out crucial stories that take us into the dark heart of football.

Potential launch of French edition of Vanity Fair in 2012

In last week’s interview to daily LeFigaro, Xavier Romatet, President of Condé Nast’s Paris-based division, mentions the possible launch of a new Condé Nast edition in France in 2012, most likely Vanity Fair.

Swiss newsweekly “L’Hebdo” launched first iPad app

L’Hebdo, the French-language Swiss newsweekly published by Ringier, launched its first iPad app at the end of August.  

Not only is it now possible to access the latest issue of L’Hebdo on the iPad and enjoy its content in a more interactive fashion through the device’s gorgeous screen, but one can also browse through the magazine’s archives for a small price.

L’Hebdo is the first magazine to release a tablet version of its magazine within French-speaking Switzerland.  In the German-speaking part of the country the Schweizer Illustrierte magazine and the daily Tages-Anzeiger are the only two print properties to have come up with their own iPad app.  L’Hebdo’s digital edition for tablets will be available for download every Wednesday at 10pm and will be free for the 2 months.  Most articles will link to external sources of information that will complement the weekly’s actual reporting.

The iPad version makes L’Hebdo available to all Swiss readers worldwide at a very modest cost (no printing or shipping) and with no delays.  L’Hebdo for iPad will cost 4,40 Swiss Francs a piece from November 1st on and a “4 issues for the price of 3” subscription will also be offered. Purchase will be available via the Apple Store only.

Besides access to the magazine’s archives, past issues purchased digitally will also remain accessible on the device even without an internet connection.  The purchase of the week’s issue will grant the reader access to the magazine’s 24/7 RSS feeds and videos for the rest of the week until a new issue comes out.

The print edition of L’Hebdo currently circulates 46 010 copies per week and reaches 216 000 readers.

Click to access L‘Hebdo’s factsheet online.

France: Lagardère and Marie Claire merge their women’s magazines Be and Envy

As revealed by Presse News yesterday, the French media giants Lagardère Active et Marie-Claire Group have decided to merge their respective new women’s weeklies Be and Envy, only six months after their launch.  A conference call betweek Lagardère Active‘s CEO, Didier Quillot, and Marie Claire’s, Jean-Paul Lubot, was planned this morning to clarify the details of the transaction, but according to Presse News again, the last issue of Envy would be published at the end of september.  The Be brand is the one likely to survive in an enriched version fueled by some part of Envy’s former editorial team. 

Out of 40, only about 15 journalists among Envy‘s editorial team will move over to Be (DSH OJD: 171 085 copies per week). Jean-Paul Lubot explained the closure by a very competitive segment and lagging circulation figures (DSH OJD 2010: 174 280 copies per week), well below Envy’s break even point of 200 000.  Also, ad sales had been disappointing.

That’s not a huge surprise to me since Envy looked like the poorer one from scratch amongst the three women’s weeklies launched in France between August 2009 and Spring 2010.  I didn’t see the merger coming, but considering the strong ties that unite Lagardère and MCG, it makes sense, rather than just folding EnvyGrazia seems to be winning the battle of the Paris weeklies and this is not a bad move for Lagardère, which protects its longtime champion Elle (weekly in France) by helping to kill a competitor.

Home & Decor Magazine has launched in Indonesia

Singapore-based SPH Magazines has signed a licensing agreement with Kingpin Media to publish monthly title Home & Decor in Indonesia, the first license for the upscale home publication.

Home & Decor, first launched in Singapore in 1987, is Singapore’s No. 1 interior magazine and was awarded the Best in Design (Bronze) in the Asia Media Awards in 2005.  Home & Decor Indonesia will feature the same quality editorial content and excellent design that the Singapore edition is known for. Readers can find out the latest decor trends, furnishings, accessories, design industry tips as well as some of the most innovative home designs in the magazine.

Mr Foong Seong Khong, Head of SPH Magazines’ International Licensing Unit, said: “The licensing of Home & Decor in Indonesia reaffirms its strength as a brand with huge regional potential. We are confident that SPH Magazines, together with Kingpin Media, will develop and grow the title in Indonesia’s fast-growing market, and quickly duplicate the success that Home & Decor has enjoyed locally.”

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