Tag Archives: lifestyle

Mediterranean home & lifestyle mag Côté Sud launches Dutch edition

A Dutch version of the home magazine with Mediterranean flavor Côté Sud Magazine  is to launch shortly.  The magazine caters to those who are keen on the Riviera lifestyle and fond of  products and flavors from all over Mediterranean sea.
It is the fourth international edition to be launched in Dutch-speaking Belgium (“Flemish” is the language to be precise) and Holland with a print run of 50 000 copies (25 000 in Belgium and just as many in The Netherlands).  The title will be published in 285 x 225 mm perfect-bound format and glossy paper.



Wallpaper*, the international design, fashion and lifestyle magazine, is publishing its first handmade issue

Wallpaper*, the international design, fashion and lifestyle magazine, is publishing what it claims to be its most ambitious issue to date with “Handmade“, which is printed on seven different paper stocks, has 21000 unique covers and every object it features was reportedly commissioned by the magazine.

For the August issue, Wallpaper* magazine brought together and briefed some of the world’s leading designers, craftsmen and manufacturers to produce unique furniture, fittings, foodstuffs, fashion and more. The special issue chronicles the production and presentation of this astonishing collection of one-off designs and delicacies.

From cover to cover, Wallpaper* Handmade is a complete celebration of craftsmanship. Through working closely with paper supplier UPM, the issue is printed on no less than seven different paper stocks and includes an A5 sketchbook documenting how several of the designs evolved. There is even a paper house to cut out and assemble, courtesy of architect Ryuji Nakamura.

In another first, the magazine invited readers to Continue reading

The French cigar afficionado mag “L’Amateur de Cigare” to be redesigned in September

On September 10,” L’Amateur de Cigare magazine (similar to “Cigar aficionado” in the U.S.), will present its new version to its audience.  Its current Publication Director,  Jean-Yves Martinez, and the editor, Annie Lorenzo,  have been working on the redesign of the title, which is supposed to become glossier, more upscale and further foster the cigar club member’s feeling amongst its readers.

This Fall, the bi-monthly magazine started in 1994 will boast a fresher layout and a new tabloid-format insert added inside the wine-tasting and food sections. The editorial of the new L’Amateur de Cigare will be divided into two reading universes: tasting on one end and “art de vivre” on the other.

The magazine currently circulates 21 000 copies every other month, of which 8 500 are subs.  Ad sales are handled by MediaObs and the 4CFP is listed at €7 000.  Cover price is €5,50 per copy and the magazine has a reach of 30 000.

Click to see the complete media kit online.

Germany: Why Gruner + Jahr bought football mag “11 Freunde”

Gruner +Jahr announced earlier this week that it had bought the independent football culture magazine “11 Freunde” (11 friends, for the 11 players on a football/soccer team), based in Berlin.

According to a recent report by German trade publication MEEDIA, here are the five key reasons why the Hamburg magazine giant bought “11 Freunde“:

  1. 11 Freunde is a high-quality lifestyle publication that cover football and everything around it.  The editorial team of sports journalists is top-notch and the finished product is of premium quality in looks and editorial content.
  2. The 11 Freunde magazine has much “optical opulence”, as MEEDIA wrote, which refers to its glossy aspect, hence making it a great fit within the other G+J portfolio.  Plus, the magazine’s work has been heralded by its peers many times over at magazine awards (finishing #2 at Germany’s Lead Awards for instance).
  3. G+J Publishing Director Volker Breid and 11 Freunde’s editor on chief Phillipp Köster look like they are getting along very well.  And the Hamburgers has also reportedly promised total editorial freedom to the Berliners.
  4. The ad sales of 11 Freunde have lots of potential in G+J’s opinion. Handled in-house out of Berlin until now, the ad sales team will soon be joining the ranks for G+J Media Sales headquartered in Hamburg and will benefit from their own client and agency contacts.
  5. To start a new lifestyle magazine catering to sports enthusiasts would have cost G+J a heck of a lot more than to buy a 51% stake in 11 Freunde (although the official purchase price was not released).  According to MEEDIA, 11 Freunde has been profitable with revenues upwards of €1 million.

Now, the only thing that’s missing is why are the two owners of 11 Freunde, Philipp Köster (editor) and Matthias Hörstmann (Publisher) selling a controlling stake in their magazine so soon?  11 Freunde currently circulates 78 839 copies per issue, a figure that’s expected to keep growing under the new G+J ownership (circ. was up 10,% in December 2009 YoY).

French home mag “Côté Sud” turned 20

The French home and country living magazine Côté Sud (Maisons Côté Sud is the full name) just celebrated its 20th anniversary on June 11 with a collector item special issue.  Côté Sud, published by the French unit of the Belgian Roularta Group, is part of the publisher’s own franchise “Maisons Côté…” along with Côté Est, Côté Ouest, and the latest edition: Côté Paris. Finally, Maison Française and Maison Magazine round up the publisher’s portfolio of home magazines.

Each Côté magazine is dedicated to the local way of life of its region showcased through editorial sections ranging from living, decor, cooking, gardening and style. Côté Sud has been focusing on the homes of famous residents of the French Riviera to Provence and the Languedoc area as well as their lifestyles for 20 years.

The 20th anniversary issue will feature the “best of” the South over the past two decades in terms of designer pieces, cult local objects, and so on as well as a dedicated booklet depicting “southern way of life in 12 chapters”

Sold for €6, Coté Sud currently circulates 118 725 copies every other month and has a reach of 1 440 000 readers, of which 69% are female.

Australia’s Pacific Magazines to launch new lifestyle mag “The Outdoor Room”

Pacific Magazines is to launch a new Australian lifestyle magazine called The Outdoor Room this September.  Fronted by Australian TV personality Jamie Durie and editor-in-chief, Wendy Moore, the new title will be the first Australian magazine focused on all aspects of outdoor lifestyle: from furnishings, renovations and decorations, budget makeovers, garden projects, to pets and wildlife, travel, food and entertaining.

Jamie Durie, says, “Now, more than ever, Australians are living, cooking, entertaining and relaxing with family and friends in their outdoor spaces – and they want that space to have all the style and comfort of their interiors. I have seen this market grow for years, and now the time is right, Australia is ready.”

Continue reading

French gay lifestyle mag “Têtu” celebrates its 15th anniversary

Têtu, a general interest gay magazine in France, is celebrating its 15th anniversary with an exhibition and charity auction of 25 autographed covers.

The first issue of Têtu featured Catherine Deneuve on the cover, whereas the latest boasts the young French pop singer Julien Doré. Also on the block will be issues with cover boys Jean-Paul Gaultier, Jean-Charles de Castelbajac and Pierre Hardy, with profits going to the “SOS Homophobie” (SOS homophoby) organization.  And Têtu magazine will also host an anniversary party during Men’s Fashion Week in Paris.

Pierre Bergé, YSL’s long-time partner, is one of the investors in the monthly magazine that he helped launch in 1995.  The exhibition at the Reflex Gallery in Paris will run from June 23 to August 25.