Tag Archives: Min

U.S. edition of Elle marks its 25th anniversary

The American edition of Elle launched 25 years ago already!  For the occasion, the French-owned magazine’s October issue is coming up with several covers featuring four young American actresses.

Elle U.S.’ ad pages are up an incredible 47% YoY as advertisers have been lining up to take part in the magazine’s 25th anniversary celebration.  Kevin Martinez, VP/Brand Publisher, told trade publication min that Elle’s “cutting-edge marketing programs and incredible effort by a tremendous sales team contributed to our success. The October issue will also be the first issue featured on our new iPad app, which offered extra incentive for our advertisers.”

Celebrating its anniversary with a four-cover split run (see covers above), Elle managed to ignite eye-catching controversy with its September cover featuring a retouched Gabourey Sidibe.  So the good times are still rolling for Elle U.S. it seems despite the many management changes


USA: min publishes The Most Intriguing & Top-Selling Magazine Covers, 2007-2010

If you are a magazine professional or a media buyer – or just a fan of magazines – you need to own a copy of The Most Intriguing & Top-Selling Magazine Covers, 2007-2010, published the MIN i.e. Media Industry Newsletter.

Nothing sells in magazine media like great covers, and nothing “covers” the covers that sell best better than min’s just-published The Most Intriguing & Top-Selling Magazine Covers, 2007-2010. This is a fun, engaging, insightful and—most of all—beautiful guidebook from the editors of MIN.  In full color, it presents both the best- and worst-selling covers of 2007-2009, as well as the covers MIN found most intriguing. But it’s not just great cover art!

Accompanying all the best/worst-selling and most intriguing covers is MIN editor-in-chief Steve Cohn’s in-depth analysis of why some covers worked and some didn’t, backed up by ad-page figures and charts breaking down the best/worst-sellers for individual titles; Steve’s historical perspective; and his interviews with magazine media’s most important players.

Continue reading

USA: Min Poll – which magazine do you miss the most?

The US trade magazine website Min Online of the eponymous newsletter min is running an interesting poll this week.  It is asking readers/users which magazine they miss the most and they would like to see brought back to life?