Hôtel & Lodge, a bi-monthly lifestyle and travel magazine covering the latest amongst prestigious resorts, boutique hotels as well as lodges and 5-star palaces has just been sold by its two main shareholders, the enthusiast magazine publishers Nivéales and Editions Larivière, to press entrepreneur Michel Comboul.
This travel magazine, launched in 2002, currently generates an estimated turnover of €700 000 with a circulation of 49 600 copies per issue (6x).
As a reminder, Michel Comboul is the former President and CEO of the French Riviera publisher Nice Matin, as well as head of the Syndicat de la Presse Quotidienne Régionale (“Association of Regional Newspaper Publishers”) and the Fédération Nationale de la Presse Française (“Association of French National Press Publishers”).
Posted in Europe, Health/Psychology, Lifestyle, Purchase/Sale, Travel, Women's
Tagged Editions Larivière, France, French, guide, Hotel, Hotel & Lodge, hoteletlodge.fr, Lodge, magazine, Michel Comboul, Nice Matin, Nivéales, Press, purchase, resorts, sale, spa, travel
Here is the latest iteration of German publishers’ trade campaign “Print wirkt” with a list of pro-print arguments for advertisers to choose print titles for their advertising campaigns.
The selling points are easy, clear, and convincing!
Posted in Europe, Mag Marketing, Online, Print adv.
Tagged advertisers, advertising, arguments, efficiency, Germany, magazine, Media, Press, Presse, print, Print wirkt, pro print, publications, publishing, selling points
“Ils ont fait la presse” (They created the press) is the title of a new book on the major media barons who created most of the French magazine and newspaper publishing companies still in business to this day. Yvan Agnès, former Le Monde editor, und Patrick Eveno, media history professor at the Paris I – Sorbonne are the two men behind this book.
40 talented journalists, 40 amazing destinies: a history of the French press told through the careers of these men and women whose left a mark in the French media landscape forever
From Theophrastus Renaudot to Daniel Filipacchi and Frédéric Filloux, this book brings to life the whole history of the press, the evolution of attitudes and methods, technical change, the success of “barons” of the press, with the backdrop of the great story.
Posted in Europe, Magazine history
Tagged Book, Daniel Filipacchi, France, Frédéric Filloux, French, Ils ont fait la presse, magazines, Media, media barons, media landscape, newspapers, Patrick Eveno, Press, publishing, Renaudot, Yvan Agnès
On April 2nd, Dreamer, a new upscale monthly men's magazine (10x a year), launched in France with an estimated circulation of 80 000 copies for its debut issue. It will be distributed through the Media Golf's distribution channel at Golf Clubs throughout the country, as well as chic restaurants and hotel bars, VIP clubs, luxury car dealerships. In addition, Dreamer will be distributed in 300 selected large companies in and around Paris and 9 other French large cities outside.
The 100-page glossy magazine features six editorial sections (high-tech, mobility, trends, fashion, design, sport and chill-out) caters to affluent epicurians who already have a lot, but still want more. They live the good life, but remain passionate about innovation across the board. Dreamer aims to inspire their dreams through its captivating editorial features and stunning photography. Dreamer will also have its own dedicated website: Dreamermag.fr. Go to the magazine website for a sneak peak inside the premier issue.
Lastly, advertising for Dreamer will be managed by the ad sales house "Profil 18/30" specialized in niche and enthusiast publications. Dreamer is being published by Dreamline Editions, founded by Patrick Gerbault (formerly of Emap France and Roularta) and Guillaume Salabert (President of Editéo and Founder of the Média Golf network).
Posted in Europe, Fashion, Launches/Closures, Lifestyle
Tagged Dreamer, Guillaume Salabert, Lancement presse, magazine launch, Média Golf, Media, men's magazine, Patrick Gerbault, Press, Presse masculine, Profil 18-30, régie 18/30