Tag Archives: publishing

Haymarket brings Stuff and FourFourTwo mags to Poland

Britain’s enthusiast magazine publisher Haymarket has agreed to licence its gadget title Stuff to the Ginza Media Group of Poland as of September 9, 2010. The cover price is set at 9,90 PLN (or about €2,50) and the print run is 50 000.

Stuff magazine is the UK’s cutting-edge guide to gadgets, gear and technology and is Earth’s most renowned gadget compendium.  Inspirational, witty and friendly, it has become the best-selling gadget magazine in the world. There are 22 international editions, all rammed to the virtual rafters with the world’s coolest kit.  Stuff also has: a new multimedia website, Stuff.tv ; a brand new mobile site, Stuff.tv/mobile ; an annual exhibition; and two of the Britain’s most successful podcasts.  Stuff’s editors travel the world to experience first-hand the very latest in entertainment technology and culture to ensure that all its features are at the cutting edge of the gadgets world.

Meanwhile, Haymarket also reached a licence agreement with Ginza for  its football (soccer) mag FourFourTwo to be published in Poland from September 15 on. The cover price will be 4,90 PLN (€1,30) and the print run is 30 000.

FourFourTwo stands for the very highest quality, unparalleled football knowledge and genuine authority – all delivered with passion, humour and flair. No other media channel gets deeper under the skin of football than FourFourTwo . Global superstars line up to be interviewed, lower-league clubs allow access all areas as we uncover the untold secrets of the game and award-winning investigative reporters dig out crucial stories that take us into the dark heart of football.

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USA: min publishes The Most Intriguing & Top-Selling Magazine Covers, 2007-2010

If you are a magazine professional or a media buyer – or just a fan of magazines – you need to own a copy of The Most Intriguing & Top-Selling Magazine Covers, 2007-2010, published the MIN i.e. Media Industry Newsletter.

Nothing sells in magazine media like great covers, and nothing “covers” the covers that sell best better than min’s just-published The Most Intriguing & Top-Selling Magazine Covers, 2007-2010. This is a fun, engaging, insightful and—most of all—beautiful guidebook from the editors of MIN.  In full color, it presents both the best- and worst-selling covers of 2007-2009, as well as the covers MIN found most intriguing. But it’s not just great cover art!

Accompanying all the best/worst-selling and most intriguing covers is MIN editor-in-chief Steve Cohn’s in-depth analysis of why some covers worked and some didn’t, backed up by ad-page figures and charts breaking down the best/worst-sellers for individual titles; Steve’s historical perspective; and his interviews with magazine media’s most important players.

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Esquire to launch Malaysia edition in April 2011

The announcement on Wednesday by Hearst Magazines International (HMI) President/CEO (since 2009) Duncan Edwards of the April 2011 launch of Esquire/Malaysia marks Esquire‘s 22nd overseas edition!  There was only a handful in 1989 when Edwards’ predecessor George Green took the job.

Hearst’s partner in Esquire Malaysia is Mongoose Publishing, which also publishes Time Out, Newsweek and Nat Geo among others in Malaysia. The editor will be Sam Coleman and the language is English (widely spoken in Malaysia).  Esquire Malaysia will have an initial print run of 30 000 copies, a minimum of 164 pages and a cover price of RM12.

Esquire’s sophisticated and stylish approach to covering the subjects and stories that young men care most about translates incredibly well around the world” Edwards said. “We’re confident that its mix of strong storytelling, award-winning reporting, humor and panache will make it a big success in Malaysia, as it has in other countries.”

International editions usually run their own editorial and marketing shows, but in 2008 Esquire Russia adapted the “ultimate bachelor pad” that has been a staple for the U.S. flagship since its 70th anniversary in 2003.  This fall, the “Esquire House” will be in the Hollywood Hills overlooking Los Angeles.

With this launch, Esquire will be available in 7 Asian countries and 22 in total worldwide.

Reader’s Digest UK is launching state-of-the-art iPad App

Readers Digest UK is launching a state-of-the-art iPad App in conjunction with YUDU following its acquisition in April by the Better Capital Fund, through its wholly-owned subsidiary Vivat Direct Ltd. The first ever digital version of the world’s most popular paid circulation magazine, the Reader’s Digest iPad edition, produced by YUDU Media will fully replicate the printed newsstand version in full digital format but with enhanced content and features such as video. Check out the demo below.

The iPad App has been developed specifically to harness the iPad’s full potential, according to its creator YUDU. Searchable on Apple Store, the App offers stunning graphics, rapid page turning, zoom, video, rich media and a text-only version for users.  In a bid to propel the iconic magazine into one of the UK’s leading digital publications, Reader’s Digest UK will be making the latest edition free to all on the iPad on July 5.  Featuring David Beckham on the front cover the title focuses on how football is saving the world to tie in with the FIFA World Cup being held in South Africa this month.

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Germany: 10 arguments pro Print in 100 seconds for advertisers

Here is the latest iteration of German publishers’ trade campaign “Print wirkt” with a list of pro-print arguments for advertisers to choose print titles for their advertising campaigns.

The selling points are easy, clear, and convincing!

France: “Le Monde diplomatique” has published iPad apps in both French and English

As reported on InPublishing‘s website, the apps were developed by Exact Editions, the London-based digital publishing company, which works with magazine, newspaper and book publishers to market and sell online and app versions of their titles.

Alain Gresh, director at Le Monde diplomatique (LMD) says “This is a historic step for Le Monde diplomatique. LMD has enjoyed a huge success as a digital edition through Exact Editions. The iPad/iPhone edition will bring pages from the latest issue as soon as it is published to 100 million or so iTunes account holders.”

The apps can be downloaded for free with Continue reading

Digital publisher Zinio extends its UNITY platform to 9 international markets

Zinio, a global leader in digital publishing technology and services, further enhanced its UNITY platform by creating localized versions of its iPad and iPhone apps in nine countries. Designed to create a high-definition experience for readers to explore, enjoy and buy content once and read anywhere, the localized Zinio App will serve as the gateway to more than 2500 full-color magazines, worldwide. Last week, the iPad was delivered to consumers who pre-ordered devices in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the United Kingdom.

The free Zinio App, which ranked #1 within its first week of launch in the United States, offers the most popular international publishers and magazines including Condé Nast (France, Vogue); ¡HOLA! (Spain, ¡Hola!); IPC Media (United Kingdom, Wallpaper*); Mondadori (Italy, Focus); and Televisa (Mexico, Caras). These titles are just several of more than 2500 magazine titles to which reading fans now have access, without boundaries. Over 829 new consumer titles have joined Zinio’s newsstand in the first quarter alone, representing the continued movement to a global digital-distribution strategy.

“A true pioneer, Zinio is the only company in the world to bring the largest newsstand to the digital desktop in a localized shopping environment,” said Joan Solá, President, International at Zinio. “As devices like the iPad continue to revolutionize the way we experience high-definition content, Zinio represents the convergence between consumer convenience and technological innovation.”

The Zinio App for iPad is available for free from the App Store on iPad or at itunes.com/appstore