Tag Archives: Soccer

Haymarket brings Stuff and FourFourTwo mags to Poland

Britain’s enthusiast magazine publisher Haymarket has agreed to licence its gadget title Stuff to the Ginza Media Group of Poland as of September 9, 2010. The cover price is set at 9,90 PLN (or about €2,50) and the print run is 50 000.

Stuff magazine is the UK’s cutting-edge guide to gadgets, gear and technology and is Earth’s most renowned gadget compendium.  Inspirational, witty and friendly, it has become the best-selling gadget magazine in the world. There are 22 international editions, all rammed to the virtual rafters with the world’s coolest kit.  Stuff also has: a new multimedia website, Stuff.tv ; a brand new mobile site, Stuff.tv/mobile ; an annual exhibition; and two of the Britain’s most successful podcasts.  Stuff’s editors travel the world to experience first-hand the very latest in entertainment technology and culture to ensure that all its features are at the cutting edge of the gadgets world.

Meanwhile, Haymarket also reached a licence agreement with Ginza for  its football (soccer) mag FourFourTwo to be published in Poland from September 15 on. The cover price will be 4,90 PLN (€1,30) and the print run is 30 000.

FourFourTwo stands for the very highest quality, unparalleled football knowledge and genuine authority – all delivered with passion, humour and flair. No other media channel gets deeper under the skin of football than FourFourTwo . Global superstars line up to be interviewed, lower-league clubs allow access all areas as we uncover the untold secrets of the game and award-winning investigative reporters dig out crucial stories that take us into the dark heart of football.


UK: Football magazine “MATCH!” unveils new look for new season

Bauer Media’s footy weekly MATCH! just relaunched on August 10 in the UK and is supposed to be “bigger and better” than ever!

According to Bauer, The magazine, which is led by editor James Bandy, will continue to lead the youth football magazine market, increasing the emphasis on the issues that are the most important to its young, footy-mad readership. Key editorial developments are:

Mates With The Stars! 
The world’s top stars have always loved MATCH!, but this season MATCH! is really stepping it up. Indeed, MATCH! will get the inside track on the best footy heroes, taking them on in penalty shoot-outs, playing them at FIFA and even getting them to show us around their house! In addition to this, in a new regular, “My Week”, MATCH! will get a footy star to reveal all the cool stuff they’ve been up to in the last seven days!

More News & Interviews Than Ever Before!
will have news from every Premier League team every week, as well as the Football League. We’ll have more interviews than any of our rivals, and chat to the big stars from the Championship, League one and League two!

The Best Features!
Want to know how to make it in footy? Want to know what pre-season training at a professional club’s like? Want to know why Barcelona are so good? Want to know who’s wearing which boots, in what colour, what they’ve got stitched on their boots and why? These, and loads of other brilliant features, will all be in MATCH! this season!

More Matchman!
The New Adventures Of MATCHMAN is a 16-page weekly pullout featuring great cartoons, posters and competitions, and is in addition to the usual 68-page magazine!

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Germany: Why Gruner + Jahr bought football mag “11 Freunde”

Gruner +Jahr announced earlier this week that it had bought the independent football culture magazine “11 Freunde” (11 friends, for the 11 players on a football/soccer team), based in Berlin.

According to a recent report by German trade publication MEEDIA, here are the five key reasons why the Hamburg magazine giant bought “11 Freunde“:

  1. 11 Freunde is a high-quality lifestyle publication that cover football and everything around it.  The editorial team of sports journalists is top-notch and the finished product is of premium quality in looks and editorial content.
  2. The 11 Freunde magazine has much “optical opulence”, as MEEDIA wrote, which refers to its glossy aspect, hence making it a great fit within the other G+J portfolio.  Plus, the magazine’s work has been heralded by its peers many times over at magazine awards (finishing #2 at Germany’s Lead Awards for instance).
  3. G+J Publishing Director Volker Breid and 11 Freunde’s editor on chief Phillipp Köster look like they are getting along very well.  And the Hamburgers has also reportedly promised total editorial freedom to the Berliners.
  4. The ad sales of 11 Freunde have lots of potential in G+J’s opinion. Handled in-house out of Berlin until now, the ad sales team will soon be joining the ranks for G+J Media Sales headquartered in Hamburg and will benefit from their own client and agency contacts.
  5. To start a new lifestyle magazine catering to sports enthusiasts would have cost G+J a heck of a lot more than to buy a 51% stake in 11 Freunde (although the official purchase price was not released).  According to MEEDIA, 11 Freunde has been profitable with revenues upwards of €1 million.

Now, the only thing that’s missing is why are the two owners of 11 Freunde, Philipp Köster (editor) and Matthias Hörstmann (Publisher) selling a controlling stake in their magazine so soon?  11 Freunde currently circulates 78 839 copies per issue, a figure that’s expected to keep growing under the new G+J ownership (circ. was up 10,% in December 2009 YoY).

UK: Football controversies always come in “handy” for British tabloids

British tabloids are still raging with headlines about goalie Robert Green’s blunder during England’s opener against the U.S. over the weekend. 

The very trashy News of the World even added insult to cheekyness when it printed “Hand of Clod” on top of Robert Green’s picture during the mishap.  It’s not the first a hand is subject to controversy in the football world and British papers have always had a hand in the dirty post-game backlash…

It all started with Maradona’s “Hand of God” during the 1986 World Cup (Argentina vs. England).

Next to the original is a Lego recreation of Maradona’s “Hand of God” during the quarter finals of the 1986 World Cup .


Followed by Thierry Henry’s “Hand of Frog“, when the French captain used his hand during the last qualifying match against Ireland to deflect a ball so he could pass it to a teammate.  William Gallas then hit the winning header that sent France to the 2010 World Cup in South Africa instead of the Republic of Ireland.

The British tabloid The Sun then had a field day of course with that cover…

All in all though, football’s greatest tragedies have always come in “handy” for British tabloids, whether it involved the Three Lions or not!

Football mag “FourFourTwo” launches six new international editions

FourFourTwo, the football magazine from Haymarket Consumer Media has agreed six new licensed editions, which have either already launched or are set to launch before the World Cup in South Africa this June.

The licensed print editions are in Bulgaria, Egypt, Hungary, East Africa and the Netherlands. In the U.S., FourFourTwo will be published in a digital format.  Together, these expand FourFourTwo’s already significant international presence by bringing the total of global markets in which it is published – including its original UK home – up to 19.  The British flagship edition currently circulates 103 216 copies a month, according to Haymarket.

FourFourTwo will also be producing its Complete Guide to the World Cup in 15 new territories in a deal sponsored by Nike. This means that the Guide will now reach 33 territories in total.  In 16 of those, the Guide introduces the FourFourTwo brand to the local market for the first time. Those territories are Spain, Germany, France, Italy, Russia, Poland, Greece, Switzerland, Austria, Croatia, Czech Republic, Vietnam, India, Japan, Bangladesh and Iceland.

Alastair Lewis, Haymarket’s international licensing manager, said: “This year really is the year of FourFourTwo. To have signed six new licence deals for 2010 launch at this stage in the year really is phenomenal. It is testament to the growth of the FourFourTwo brand around the soccer-loving world, the strength and quality of the UK content and the global reach of the English Premier League that we have seen such growth.”

“With several more licence agreements under negotiation and a pilot issue launched in Italy this week I think this is going to be a very special year for FourFourTwo,” he added.

David Hall, editor of FourFourTwo, said: “We’re proud to be introducing FourFourTwo to so many new readers worldwide. As always, we can promise them that we’ll deliver our unique blend of unparalleled access, insight and humour in this landmark year for football.”

Click for more info about FourFourTwo.

USA: Drogba and Ronaldo drop their pants in Vanity Fair

Let’s just say that the cover of the June issue of Vanity Fair (US) should please most ladies (and some men).  Football stars Didier Drogba (Chelsea FC) and Cristiano  Ronaldo (Real Madrid) appear on the cover of the general interest magazine wearing nothing but tight boxer shorts in the colors of Ivory Coast and Portugal respectively. This is a good magazine week for Drogba, who also made the TIME 100 list of most influential people in the world.

In a few weeks, the World Cup will kick off in South Africa with thehost nation facing Mexico.  This month-long event will captivate more people around the globe than any other event, sporting or not.  It will also be the first time that the World Cup is helf on African soil and while no African team is amongst the favorites to go all the way (Spain and Brazil are supposed to be the best teams right now), several of them such as Ivory Coastm, Cameroon and Ghana stand good chances.  As England’s 80’s football legend Gary Lineker famously said: “Football is a simple game; 22 men chase a ball for 90 minutes, and at the end the Germans always win.” And while Germany remains a strong perennial contender, times have changed thank God!

For this issue of Vanity Fair, star photographer Annie Leibovitz set out to capture some of football’s biggest stars, all wearing nothing but underwear displaying their country’s flag.  Besides “CR9” and “DD” (Ronaldo and Drogba’s nicknames) are Cameroon’s Samuel Eto’o, Ghana’s Sulley Muntari, the U.S.A.’s Landon Donovan, Brazil’s Kaká and Pato, Italy’s Gianluigi Buffon, Serbia’s Dejan Stankovic, England’s Carlton Cole, and Germany’s Michael Ballack.

A. A. Gill, in his accompanying June-issue essay, captures just how important football and the World Cup are to the 6.8 billion of us who live on Planet Earth. “Football took to the world pitch at about the same time as the modern independent nation-state,” Gill wrote.  It is hard for Americans to relate with World Cup fever (despite baseball’s World Series!), but I am going to end this post the same way A.A. Gill did in his VF piece, quoting from the great Scottish player and coach Bill Shankly: “Some people believe football is a matter of life and death. I can assure you it is much, much more important than that.” ;)

Watch behind-the-scenes footage of Vanity Fair’s June cover shoot below.