Tag Archives: sports

Haymarket brings Stuff and FourFourTwo mags to Poland

Britain’s enthusiast magazine publisher Haymarket has agreed to licence its gadget title Stuff to the Ginza Media Group of Poland as of September 9, 2010. The cover price is set at 9,90 PLN (or about €2,50) and the print run is 50 000.

Stuff magazine is the UK’s cutting-edge guide to gadgets, gear and technology and is Earth’s most renowned gadget compendium.  Inspirational, witty and friendly, it has become the best-selling gadget magazine in the world. There are 22 international editions, all rammed to the virtual rafters with the world’s coolest kit.  Stuff also has: a new multimedia website, Stuff.tv ; a brand new mobile site, Stuff.tv/mobile ; an annual exhibition; and two of the Britain’s most successful podcasts.  Stuff’s editors travel the world to experience first-hand the very latest in entertainment technology and culture to ensure that all its features are at the cutting edge of the gadgets world.

Meanwhile, Haymarket also reached a licence agreement with Ginza for  its football (soccer) mag FourFourTwo to be published in Poland from September 15 on. The cover price will be 4,90 PLN (€1,30) and the print run is 30 000.

FourFourTwo stands for the very highest quality, unparalleled football knowledge and genuine authority – all delivered with passion, humour and flair. No other media channel gets deeper under the skin of football than FourFourTwo . Global superstars line up to be interviewed, lower-league clubs allow access all areas as we uncover the untold secrets of the game and award-winning investigative reporters dig out crucial stories that take us into the dark heart of football.

Germany: Fit For Fun gets a new look

The recent redesign of Fit For Fun (FFF), the fitness magazine published by the Verlagsgruppe Milchstrasse (part of the Hubert Burda Media empire), turned out to be not as brutal as it was rumoured.  In fact, it has more to do with an “editorial development” as Publishing Director Lutz Nierhoff told German trade magazine MEEDIA in a recent interview.

The magazine will now cover broader topics dear to the German fitness addicts and involve more celebrity profiles such as the workout routine of Barbara Becker (Boris Becker’s ex) in Miami or the editor’s take on its first swim with Olympic swimmer Paul Biedermann. The sections have been re-ordered and now list “Fitness & Sports”, “Food & Body”,  “Relax” and “Style”.

The Burda subsidiary chose to overhaul Fit For Fun after it noticed a changed attitude toward life amongst the magazine’s target audience. The brand, the magazine as well as all merchandising products will reflect the new refreshed look and feel of Fit For Fun.  The FFF name has a very emotional aspect as it touches readers’ feelings and well-beings.  In addition to print and online editions, there are also new FFF licensed products in the pipeline, including a forthcoming new series of books.  However, it won’t be limited to books, DVDs and Wii and DS applications, but will also include fitness products as well as training shoes and home appliances.

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Germany: Why Gruner + Jahr bought football mag “11 Freunde”

Gruner +Jahr announced earlier this week that it had bought the independent football culture magazine “11 Freunde” (11 friends, for the 11 players on a football/soccer team), based in Berlin.

According to a recent report by German trade publication MEEDIA, here are the five key reasons why the Hamburg magazine giant bought “11 Freunde“:

  1. 11 Freunde is a high-quality lifestyle publication that cover football and everything around it.  The editorial team of sports journalists is top-notch and the finished product is of premium quality in looks and editorial content.
  2. The 11 Freunde magazine has much “optical opulence”, as MEEDIA wrote, which refers to its glossy aspect, hence making it a great fit within the other G+J portfolio.  Plus, the magazine’s work has been heralded by its peers many times over at magazine awards (finishing #2 at Germany’s Lead Awards for instance).
  3. G+J Publishing Director Volker Breid and 11 Freunde’s editor on chief Phillipp Köster look like they are getting along very well.  And the Hamburgers has also reportedly promised total editorial freedom to the Berliners.
  4. The ad sales of 11 Freunde have lots of potential in G+J’s opinion. Handled in-house out of Berlin until now, the ad sales team will soon be joining the ranks for G+J Media Sales headquartered in Hamburg and will benefit from their own client and agency contacts.
  5. To start a new lifestyle magazine catering to sports enthusiasts would have cost G+J a heck of a lot more than to buy a 51% stake in 11 Freunde (although the official purchase price was not released).  According to MEEDIA, 11 Freunde has been profitable with revenues upwards of €1 million.

Now, the only thing that’s missing is why are the two owners of 11 Freunde, Philipp Köster (editor) and Matthias Hörstmann (Publisher) selling a controlling stake in their magazine so soon?  11 Freunde currently circulates 78 839 copies per issue, a figure that’s expected to keep growing under the new G+J ownership (circ. was up 10,% in December 2009 YoY).