Tag Archives: style

Germany: Karl Lagerfeld presents outfits to sew in Burda Style mag

Fashion designer Karl Lagerfeld talks about stylish craftsmanship in the October issue of Burda Style Germany and offers readers two exclusive “Lagerfeld patterns” to work.

He is one of the greatest fashion designers in the world: Karl Lagerfeld. His name is inseparable from the Chanel, Chloé, Valentino and Fendi couture houses. In the October issue of Burda Style of fashion czar will exclusively make two of his latest designs available to the readers of the magazine for free.  One is a jacket and the other one a skirt, both penned by the designer himself and available for the readers to sew themselves.

In the inside interview with the German master, he speaks up about style, craftsmanship and the current “Do-It-Yourself” fashion trend. His tip for timeless style: “Every woman should necessarily have a pair of jeans, a nice skirt, a white shirt, a classic jacket and a nice jumper in her wardrobe.”

Chanel Headquarters, Place Vendôme, Paris.

Image via Wikipedia

To the question whether one can acquire style over time, the native of Hamburg replies: “It is better one was born with that notion. There are no after-hours classes one can attend, style comes naturally. One cannot analyze style. If you’ve got it, it will show in all things you wear or do. “

The full interview with Karl Lagerfeld and the exclusive patterns can be found in the October issue of Burda Style, available in German newsstands from September 15.

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Middle-East: Grazia to launch new English-language edition in Bahrain with ITP

Mondadori and ITP have signed an agreement for the publication of the Bahrain edition of fashion magazine Grazia, which is expected to hit the newsstands in September.

Edited by Kerrie Simon, Grazia Bahrain will be published monthly in English and will be the only English-language weekly luxury fashion magazine in the Middle East. The mix of exclusive and attention-grabbing A-list news, combined with an inside track on local and international style, makes Grazia a must-read for fashion lovers across the region. In their own words, readers are “addicted” to the weekly fix of fashion that Grazia guarantees

Circulation for the new foreign edition of the Italian magazine brand is expected to be over 10 000 copies per issue and it will be distributed both through newsstands and at large-scale retail outlets with special display stands.

The Bahrain edition will operate alongside Grazia United Arab Emirates, which was launched (also under a licensing agreement with ITP) in November 2005.

The cover price of Grazia Bahrain will be BH1 (or about €2).  Click to download full media kit in PDF.

Esquire to launch Malaysia edition in April 2011

The announcement on Wednesday by Hearst Magazines International (HMI) President/CEO (since 2009) Duncan Edwards of the April 2011 launch of Esquire/Malaysia marks Esquire‘s 22nd overseas edition!  There was only a handful in 1989 when Edwards’ predecessor George Green took the job.

Hearst’s partner in Esquire Malaysia is Mongoose Publishing, which also publishes Time Out, Newsweek and Nat Geo among others in Malaysia. The editor will be Sam Coleman and the language is English (widely spoken in Malaysia).  Esquire Malaysia will have an initial print run of 30 000 copies, a minimum of 164 pages and a cover price of RM12.

Esquire’s sophisticated and stylish approach to covering the subjects and stories that young men care most about translates incredibly well around the world” Edwards said. “We’re confident that its mix of strong storytelling, award-winning reporting, humor and panache will make it a big success in Malaysia, as it has in other countries.”

International editions usually run their own editorial and marketing shows, but in 2008 Esquire Russia adapted the “ultimate bachelor pad” that has been a staple for the U.S. flagship since its 70th anniversary in 2003.  This fall, the “Esquire House” will be in the Hollywood Hills overlooking Los Angeles.

With this launch, Esquire will be available in 7 Asian countries and 22 in total worldwide.

Germany: Burda launches new celebrity weekly called “Chatter”

Quick, smart and current like a daily paper, emotional like a tabloid and stylish like a fashion glossy: that’s the new hybrid magazine concept called Chatter from German publisher Hubert Burda Media.  The magazine caters to women between 20 and 50 who want to keep in touch with the lives of their favorites stars and get the latest fashion tips each week. Launched on Wednesday with a print run of 1,3 million – of which at least 500 000  for the “Star Style Weekly” supplement inserted with Chatter. Sold for only 50 cents an issue, the latest product out of the Burda Medien Park Verlage in Offenburg, Germany, is definitely going head-on against the other celebrity titles.

One will find the latest news on German and international stars from the film, sports, music, TV, and political worlds inside Chatter’s 40 pages every week.  The 12-page supplement Star Style will be inserted for free in the middle of the magazine to provide extra editorial content on shopping, fashion and beauty tips, whereas the main Chatter will focus the looks and trends of the celebs as well as red carpet photos.

„The stars that are talked about“ ist Chatter magazine’s motto as editor Boris Hächler, formerly from Bauers’ Intouch magazine, explained.   The first issue should be sure to please the masses with features on Germany’s Eurovision Song Contest’s winner, the singer Lena, to the Hollywood star Angelina Jolie as well as the upbringing of Suri Cruise. Chatter magazine will of course also be available on the web at www.chatter.de.

France: Lagerfeld does Libé

The left-wing French paper Libération came out in an unusual oversized format last Tuesday.  Indeed, as previously reported, the daily was guest edited by Karl Lagerfeld whose many drawing talents were on display that day throughout the pages of the paper.

The paper printed twice as many editorial pages (48 pages for this issue) as usual for this issue, although the cover price didn’t go up (€1,30). 

Inside, the fashion designer turned editor for the day covered all major news from Afghani lithium to the Polish elections as well as the local French gossip surrounding L’Oréal widow Liliane Bettencourt.  The fashion editors spent an afternoon with Karl which resulted in the opening spread article where the avid book collector introduced the closest members of his team. 

The particularity of this issue was mostly in the fact that no single picture got published.  Only illustrations and drawings of the German master were on display in the pages of Libération, except for the ad pages, including a centerfold and back cover by none other than Diet Coke, yet another Lagerfeld-endorsed consumer brand.  The talented Mr. Lagerfeld is starting to draw much criticism for its commercial ubiquity these days, even in the land of stinky cheeses…

Martha Stewart Living expands internationally

Martha Stewart Living Omnimedia is to launch Everyday Food in Dubai in July 2010. The monthly title will have a circulation of 35000 and will be distributed in Lebanon, Egypt, Saudi Arabia, Dubai, Syria and Jordan.  The US edition of Everyday Food currently reaches 4,5 million readers a month.  Additionally, Martha Stewart Weddings is also set to launch in Dubai by October 2010, under license from local entertainment firm Takhayal.  The quarterly bridal magazine will have a circulation of 40 000 and will be distributed in Lebanon, Egypt, Saudi Arabia, Dubai, Syria and Jordan.  The US edition of Martha Stewart Weddings, which debuted in 1994, currently circulates about 230 000 copies every quarter.

Also, Martha Stewart Living magazine will launch in Indonesia under a licensing agreement with Kompas Gramedia, the largest media conglomerate there. The monthly home title will launch in August 2010 with a circulation of 20000.

Lastly, Martha Stewart Living Omnimedia has announced that it has entered into a licensing agreement with Pizzazz Media to produce and distribute Martha Stewart Living in the UK. The new edition, which will be distributed throughout the UK, New Zealand and Australia, is expected to be published on a monthly basis following the September 2010 launch.  The magazine’s circulation is 50 000 and the cover price is £3,75 (€4,52).

French home mag “Côté Sud” turned 20

The French home and country living magazine Côté Sud (Maisons Côté Sud is the full name) just celebrated its 20th anniversary on June 11 with a collector item special issue.  Côté Sud, published by the French unit of the Belgian Roularta Group, is part of the publisher’s own franchise “Maisons Côté…” along with Côté Est, Côté Ouest, and the latest edition: Côté Paris. Finally, Maison Française and Maison Magazine round up the publisher’s portfolio of home magazines.

Each Côté magazine is dedicated to the local way of life of its region showcased through editorial sections ranging from living, decor, cooking, gardening and style. Côté Sud has been focusing on the homes of famous residents of the French Riviera to Provence and the Languedoc area as well as their lifestyles for 20 years.

The 20th anniversary issue will feature the “best of” the South over the past two decades in terms of designer pieces, cult local objects, and so on as well as a dedicated booklet depicting “southern way of life in 12 chapters”

Sold for €6, Coté Sud currently circulates 118 725 copies every other month and has a reach of 1 440 000 readers, of which 69% are female.