Tag Archives: Technology

Haymarket brings Stuff and FourFourTwo mags to Poland

Britain’s enthusiast magazine publisher Haymarket has agreed to licence its gadget title Stuff to the Ginza Media Group of Poland as of September 9, 2010. The cover price is set at 9,90 PLN (or about €2,50) and the print run is 50 000.

Stuff magazine is the UK’s cutting-edge guide to gadgets, gear and technology and is Earth’s most renowned gadget compendium.  Inspirational, witty and friendly, it has become the best-selling gadget magazine in the world. There are 22 international editions, all rammed to the virtual rafters with the world’s coolest kit.  Stuff also has: a new multimedia website, Stuff.tv ; a brand new mobile site, Stuff.tv/mobile ; an annual exhibition; and two of the Britain’s most successful podcasts.  Stuff’s editors travel the world to experience first-hand the very latest in entertainment technology and culture to ensure that all its features are at the cutting edge of the gadgets world.

Meanwhile, Haymarket also reached a licence agreement with Ginza for  its football (soccer) mag FourFourTwo to be published in Poland from September 15 on. The cover price will be 4,90 PLN (€1,30) and the print run is 30 000.

FourFourTwo stands for the very highest quality, unparalleled football knowledge and genuine authority – all delivered with passion, humour and flair. No other media channel gets deeper under the skin of football than FourFourTwo . Global superstars line up to be interviewed, lower-league clubs allow access all areas as we uncover the untold secrets of the game and award-winning investigative reporters dig out crucial stories that take us into the dark heart of football.


The New York Times is introducing a platform that other publishers can use to produce apps called “Press Engine”

The New York Times is offering a platform that other publishers can use to produce their own apps for devices starting with the iPad and iPhone.

The first publishers to sign up to use the platform, which The Times is calling “Press Engine”, are the UK’s Telegraph Media Group and three A.H. Belo newspapers: Dallas Morning News, Providence Journal and Press-Enterprise in Southern California. The publishers keep any advertising and circulation revenue the apps bring in; they pay the Times a one-time license fee for the platform and then a monthly maintenance fee.

New revenue
The platform is the latest bid by a media company to derive revenue from sources beyond the traditional core streams of ad sales and circulation. Most often the recent attempts along those lines have involved providing agency-like services — whether built up internally or acquired, as Meredith and Hearst have done — but this platform is a new way for a media company to provide services to other media companies. And it’s a new way for a media company to make money from the booming app economy beyond making its own apps.

Continue reading

USA: Seventeen.com opens “virtual dressing room”

Hearst’s Seventeen.com is partnering with JCPenney to lets its visitors try on back-to-school fashions via augmented reality.

The “virtual dressing room” is an app that superimposes apparel on a live Web cam view of the user. The JCPenney clothing is laid over a Web cam live image of the user and then links to direct e-commerce opportunities from JCPenney. The Flash-driven Web app requires no downloadable plug-in. It detects the user in the Web cam image. When a piece of clothing is selected from the catalog, the app superimposes it on the shopper so she can get a sense of its style and color on her.

As the demo video explains (see below) the image includes virtual buttons for navigating the catalog with hand movements. The user can also share the looks with friends on Facebook or email.

Unlike other augmented reality schemes, this one doesn’t use any special markers on the Web cam image but employs object and motion detection to determine how and where to fit the clothing. The technology was developed by augmented reality company metaio.

Augmented reality has become a favorite technology of magazine publishers in the last year. Esquire, Popular Mechanics and other books have used the technique to add digital extras to their print product. The partnership with JCPenney, however, links Seventeen.com into an online shopping model that could offer hosting magazines a new way of generating incremental revenue and a new hook into readers’ everyday online habits.

Luxury lifestyle-technology magazine “Switch” just launched in Singapore

Magazines Integrated Pte has launched Switch, a luxury lifestyle-technology magazine, in Singapore.  The bi-monthly magazine has a print-run of 8000 copies (6000 distributed for free through a selective distribution network e.g. and 2000 copies in newsstands).  The cover price is 5 SGD (about €2,95). 

SWITCH magazine is Continue reading

Adobe unveiled new technology that enables print publishers to better create digital magazines

Adobe has unveiled new digital viewer technology that enables print publishers to create digital versions of their magazines.

The publishing software was developed with input from Condé Nast’s Wired magazine that recently launched a digital edition for the Apple iPad.  The Wired Reader application, built using Adobe’s viewer software, can be downloaded from Apple iTunes App Store for $4.99, and is being highlighted as an example of how publishers can now deliver exciting experiences across tablet devices and smartphone platforms.

“We aim to make our digital viewer software available to all publishers soon and plan to deliver versions that work across multiple hardware platforms. It’s safe to say that if you are already working in InDesign CS5, you’ll be well on your way to producing a beautiful digital version of your publication,” David Burkett, vice president and general manager, Creative Solutions at Adobe.

According to a recent report on ITP.net, Condé Nast is already convinced of the technology’s benefits and say it will be using more of it in their titles.  “Our partnership with Adobe allowed us to re-imagine and rebuild a print issue into an amazing digital magazine experience on iPad,” said Thomas J. Wallace, editorial director of Condé Nast. “Wired’s visionary execution of Adobe technology expands the potential of this new medium for all Condé Nast magazines. Our work with Adobe is just beginning. We expect to use this technology to deliver more of our publications over the coming months.”

This follow a recent tongue-in-cheek ad campaign in major print and online publications from Adobe with the slogan “We Heart Apple”. 

In a effort to try to woo Apple into adopting its Flash technology (which Apple says is too unstable to allow it on the iPad or iPhone), the tech company released this funny campaign a few weeks back.

It would have been brilliant had Apple retaliated with this campaign (LOL):