Tag Archives: USA

U.S. edition of Elle marks its 25th anniversary

The American edition of Elle launched 25 years ago already!  For the occasion, the French-owned magazine’s October issue is coming up with several covers featuring four young American actresses.

Elle U.S.’ ad pages are up an incredible 47% YoY as advertisers have been lining up to take part in the magazine’s 25th anniversary celebration.  Kevin Martinez, VP/Brand Publisher, told trade publication min that Elle’s “cutting-edge marketing programs and incredible effort by a tremendous sales team contributed to our success. The October issue will also be the first issue featured on our new iPad app, which offered extra incentive for our advertisers.”

Celebrating its anniversary with a four-cover split run (see covers above), Elle managed to ignite eye-catching controversy with its September cover featuring a retouched Gabourey Sidibe.  So the good times are still rolling for Elle U.S. it seems despite the many management changes


USA: AARP Magazine unveils new design in effort to branch out to non-retirees

AARP The Magazine, which assures its 50+ readers that they are in their glory years, is doing remarkably well despite the economic downturn. The American magazine sold $23,9 million in advertising in the second quarter of 2010, compared with $20,9 million during the same period in 2009, an increase of 14,5%, according to the MPA (Magazine Publishers of America). 

Distributed for free to AARP members, the magazine has the largest circulation of any magazine in the U.S., distributing 24,4 million copies each issue in 2009, more than three times that of Reader’s Digest, which has the third largest distribution, with 7,6 million. Also, an issue-oriented AARP publication, AARP Bulletin, had circulation of 24,2 million. 

AARP now includes within its eligibility range the majority of baby boomers, born from 1946 to 1964, making them, in a bit of symmetry, 46 to 64 years old. And the magazine, which in an earlier incarnation was called Modern Maturity and struck a more geriatric tone, now tends to feature on its cover celebrities on the younger side, including the actress Valerie Bertinelli (50) and Dr. Mehmet Oz (50). 

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Elle US to launch customizable app in October

As Mediaweek reported recently, Hachette Filipacchi Media’s Elle won’t be the first of the big fashion monthlies to come out with its own app for the iPad when it launches with its October issue in mid-September (Condé Nast’s Glamour beat it by a month, having launched with its September issue). But given the slim fashion/beauty pickings in the App Store, it stands a good chance of getting a warm welcome from the fashion set.

Like other magazine apps, Elle’s contains the full contents of the magazine as well as extras like behind the scenes interviews, e-commerce links, photos and video from photo shoots and a video version of Robbie Myers’ editor’s letter. But the app’s signature feature is the ability to customize the experience. In keeping with its editorial devotion to personal style, Elle included in its app a feature it calls Elle Personal Stylist, an electronic take on the paper doll onto which users can drop items from the issue to create outfits. The outfits can be saved on “inspiration boards,” the iPad equivalent of tearing out pictures from a magazine and pinning them to a bulletin board.

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Flipboard: the world’s first digital social magazine

Founded by Mike McCue, former CEO of Tellme, and Evan Doll, former senior iPhone engineer at Apple, Flipboard began a quest today to transform how people discover and share content by combining the beauty and ease of print with the power of social media. Flipboard also announced the immediate availability of itʼs Flipboard App for iPad, a social magazine that brings to life the stories, photos, news and updates being shared across Twitter and Facebook. Flipboardʼs first public demo happened at the FORTUNE Brainstorm Tech conference in Aspen, CO at the end of July.  Watch video below.

“With over 1 billion messages posted every day, social networks are quickly becoming the primary way people discover and share content on the Web. The result is a huge influx of incoming messages and links people must sort through across multiple web sites just to stay up to date,” said Mike McCue, Flipboardʼs CEO. “We believe the timeless principles of print can make social media less noisy, more visually compelling and ultimately more mainstream.” Designed from the ground up for iPad, Flipboard creates a magazine out of a userʼs social content. Simply launch Flipboard and “flip” open the cover to get started. From the Table of Contents readers can view their sections and personalize the magazine.

The Facebook and Twitter sections let readers quickly flip through the latest stories, photos and updates from friends and trusted sources. Because Flipboard renders links and images right in the magazine, readers no longer have to scan long lists of posts and click on link after link – instead they instantly see all the stories, comments and images, making it faster and more entertaining to discover, view and share social content.

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USA: Gourmet magazine comes aLive again!

More than eight months after Condé Nast shuttered Gourmet, the company revealed plans Tuesday to revive the revered food magazine. Sort of. “It’s not a magazine and it’s not a digital version of a magazine,” said president and chief executive officer Chuck Townsend before unveiling Gourmet Live, an app that will bring the title’s 70 years worth of archives to the iPad and other digital platforms.

As WWD further commented “users who download the program when it launches in the fourth quarter will have access to a preselected slice of stories, recipes and videos that will grow as they explore and share items with their social network”. Townsend reportedly also added that the publisher would assemble a team of eight to 10 “producers” (so long, writers and editors; it’s a producer’s world) to aggregate content for the app and that its operations would fall under Carol Smith, vice president and publisher for the company’s food brands. There were more than 60 editorial staffers on the Gourmet masthead when it shuttered in October. Eventually, the company said, the portal could contain user-generated content such as restaurant recommendations.

Townsend said Condé Nast’s optimized projections call for the app to contribute $20 million in annual revenues within three or four years. Though the initial download will be free, Townsend presented Gourmet Live as a sort of sandbox that Continue reading

USA: Runaway General story gives Rolling Stone’s newsstands sales a huge boost

Rolling Stone magazine hits newsstands jackpot with exclusive piece called “The Runaway General” on General Stanley McChrystal, the recently dismissed former Commander of all U.S. and NATO forces in Afghanistan. 

The legendary music magazine turned general interest and current affairs mag for this issue has so far sold more than five times its usual amount per copy in newsstands since this issue’s release on June 25.

USA: Think:act goes iPad

The international award-winning executive magazine, which will be published once a year during the prestigious New York Forum in June, has released its first tablet edition.

In the next few days the current issue of the economics and current affairs magazine think: act published by Roland Berger Strategy Consultants.  At the same time the consultancy will launch its own digital version with content partners BurdaYukom of Germany, which helped publish the first iPad edition of think:act.  With the inception of this app for tablet computers, think: act will become the first custom publication to launch a dedicated version specially optimized for viewing on tablets.

“The iPad combines the advantages of print and Internet, offers high value while keeping it fun to flip through a publication’s pages” says Torsten Oltmanns, Global Marketing Director and Partner at Roland Berger.  He added: “This new form of hybrid communication has a high acceptance among key decision-makers”.  Act:now is the official publication of the New York Forum, attended each year by 400 of the world’s top decision-makers and intellectuals including the likes of Rupert Murdoch, Michael Bloomberg and Elie Wiesel. During the forum, participants will receive current information on the iPad including the new issue of think: act.

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