Tag Archives: Wired

Haymarket brings Stuff and FourFourTwo mags to Poland

Britain’s enthusiast magazine publisher Haymarket has agreed to licence its gadget title Stuff to the Ginza Media Group of Poland as of September 9, 2010. The cover price is set at 9,90 PLN (or about €2,50) and the print run is 50 000.

Stuff magazine is the UK’s cutting-edge guide to gadgets, gear and technology and is Earth’s most renowned gadget compendium.  Inspirational, witty and friendly, it has become the best-selling gadget magazine in the world. There are 22 international editions, all rammed to the virtual rafters with the world’s coolest kit.  Stuff also has: a new multimedia website, Stuff.tv ; a brand new mobile site, Stuff.tv/mobile ; an annual exhibition; and two of the Britain’s most successful podcasts.  Stuff’s editors travel the world to experience first-hand the very latest in entertainment technology and culture to ensure that all its features are at the cutting edge of the gadgets world.

Meanwhile, Haymarket also reached a licence agreement with Ginza for  its football (soccer) mag FourFourTwo to be published in Poland from September 15 on. The cover price will be 4,90 PLN (€1,30) and the print run is 30 000.

FourFourTwo stands for the very highest quality, unparalleled football knowledge and genuine authority – all delivered with passion, humour and flair. No other media channel gets deeper under the skin of football than FourFourTwo . Global superstars line up to be interviewed, lower-league clubs allow access all areas as we uncover the untold secrets of the game and award-winning investigative reporters dig out crucial stories that take us into the dark heart of football.

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Condé Nast to plan more upscale magazine launches in India

According to a recent article published in the FT, Condé Nast International reveals it is ready to follow the September 2009 launch of the Indian edition of Vogue with other upmarket titles as the global fashion and luxury retail industry looks to cash in on the country’s growing affluence.

The American publisher is seeking or has obtained regulatory approval for magazines such as Glamour, GQ, Condé Nast Traveller, Vanity Fair and niche publications such as Wired, the technology-focused magazine.

“We’d like to get the Vogue launch right first and soon after that start kicking off some of these other launches,” said Alex Kuruvilla, managing director of Condé Nast India, in the FT article.

India is emerging as one of the world’s biggest “millionaire factories”, with a study by Cap Gemini and Merrill Lynch showing it was second only to Singapore in terms of the growth in the number of people with net assets of $1m or more.

But it is not that easy to enter the Indian market.  Indeed, the luxury retail industry faces many hurdles there  from a lingering cultural and political aversion to conspicuous displays of wealth, with many people still living in deep poverty. It also faces challenges from high taxes and a lack of suitable malls for luxury retailers.

Mr Kuruvilla said Vogue would launch its first edition with an October cover date on September 22 with a target print run of 50 000 copies, taking on titles such as Elle, L’Officiel and local magazine Verve.  He added that these magazines had targeted a middle-market audience while Vogue was looking to cater for the new class of high-net worth consumers emerging in India.  He said the magazine was expecting advertising yields of four to five times the existing competition and to capture 50-60% market share of fashion-related advertising revenue in the first year.

In China, Vogue broke even in its first year, capitalizing on the rise of the affluent classes there. “I don’t think we’d be too far behind in terms financial achievements albeit with a smaller model,” Mr Kuruvilla said of the Indian operation.

The launch of Vogue follows the entry into India of luxury retailers, such as Ermenegildo Zegna, the high-end Italian men’s wear company, and Hermès, the French luxury goods maker.  According to Mr Kuruvilla, India’s luxury retail market is ripe for a “tipping point”. It was only a matter of time before “it all explodes into a combination of the purchasing power, fuelled by mall access points and, most importantly, by the fact that there are so many of these luxury players coming in right now”.

On the other hand, as Ranjan Biswas, partner and head of retail with Ernst & Young, countered in the article, India first needs more high-end malls before the industry could take off. “I think as the high-end mall becomes a reality, luxury retailers will start to have more meaningful footfalls,” Mr Biswas added.  Maybe Vogue can invest in a Vogue-branded Mall as well.  Hasn´t Condé Nast International already started to dabble in the restaurant business?

USA: Wired magazine cover declares “web is dead”

The September issue of America’s favorite geek magazine Wired just came out with a bang.  People, “the web is dead” reads the cover!

Wow! I know that’s going to make my mother-in-law happy since she’s still trying to figure out how to get an “email number” (lol). Anyway, that’s a bold statement to blast in oversized letters on a bright red magazine cover…

Also, after reading some more about it on TechCrunch,  the whole methodology Wired used seems to be totally inadequate.  The statement is deemed inaccurate by TechCrunch because Wired lumped all YouTube videos under “Video” (with Skype video calls and Netflix movie streaming) and not as part of the “Web”  (as in seen via a web browser).  But that rationale makes up for a catchier headline I guess!

Luxury lifestyle-technology magazine “Switch” just launched in Singapore

Magazines Integrated Pte has launched Switch, a luxury lifestyle-technology magazine, in Singapore.  The bi-monthly magazine has a print-run of 8000 copies (6000 distributed for free through a selective distribution network e.g. and 2000 copies in newsstands).  The cover price is 5 SGD (about €2,95). 

SWITCH magazine is Continue reading

Adobe unveiled new technology that enables print publishers to better create digital magazines

Adobe has unveiled new digital viewer technology that enables print publishers to create digital versions of their magazines.

The publishing software was developed with input from Condé Nast’s Wired magazine that recently launched a digital edition for the Apple iPad.  The Wired Reader application, built using Adobe’s viewer software, can be downloaded from Apple iTunes App Store for $4.99, and is being highlighted as an example of how publishers can now deliver exciting experiences across tablet devices and smartphone platforms.

“We aim to make our digital viewer software available to all publishers soon and plan to deliver versions that work across multiple hardware platforms. It’s safe to say that if you are already working in InDesign CS5, you’ll be well on your way to producing a beautiful digital version of your publication,” David Burkett, vice president and general manager, Creative Solutions at Adobe.

According to a recent report on ITP.net, Condé Nast is already convinced of the technology’s benefits and say it will be using more of it in their titles.  “Our partnership with Adobe allowed us to re-imagine and rebuild a print issue into an amazing digital magazine experience on iPad,” said Thomas J. Wallace, editorial director of Condé Nast. “Wired’s visionary execution of Adobe technology expands the potential of this new medium for all Condé Nast magazines. Our work with Adobe is just beginning. We expect to use this technology to deliver more of our publications over the coming months.”

This follow a recent tongue-in-cheek ad campaign in major print and online publications from Adobe with the slogan “We Heart Apple”. 

In a effort to try to woo Apple into adopting its Flash technology (which Apple says is too unstable to allow it on the iPad or iPhone), the tech company released this funny campaign a few weeks back.

It would have been brilliant had Apple retaliated with this campaign (LOL):

USA: Wired’s iPad app is off to a successful start!

After just one day on the iPad, Wired has sold 24 000 copies of its app, which sells for $4,99, according to the magazine’s Web site. This is a significant figure in comparison with Wired’s numbers on the newsstand where the magazine sells only about 82 000 single copies a month, according to the latest figures reported by Audit Bureau of Circulations. Wired’s app is Condé Nast’s third magazine on the iPad, since launching GQ in early April and, recently, Vanity Fair. The magazine has a universal app that runs on the iPhone and iPad.

Since December, GQ has sold 63 000 copies on both devices (the company isn’t breaking out the figures separately) as WWD reported.

USA: “48 Hour Magazine”, an experiment in using new tools to erase media’s old limits

I recently stumbled upon this great magazine project on the social media site of the French agency ROSE48HR Magazine is an editorial experience of a new kind.  A team of journalists, designers and developpers, which are a little on the craz side, decided to experiment putting together a magazine in 48 hours!

Their challenge, which can become yours, is to design and realize a magazine of at least 48 pages under 48 hours “using new media tools to erase old’s limits”.   The voluntary contributions are open to anyone who likes to write. Journalists and artists from magazines such as Wired, Dwell, and Rolling Stone have already responded to the call, but “amateurs” can participate as well.

On May 7th, the magazine’s theme will be revealed, giving then 24 hours for entries to be posted on the site. The following 24 hours will be devoted to assembling the No. 1 issue of the publication, which is to be printed on glossy paper as well as digitally on a brand new site.

Profits from the sale of the magazine, whose progress will be seen live on Spot.us will be divided into four equal parts among all contributors, the three best contributions, future investments and a “crazy stuff”. For more information visit the 48HR Blog.

The team behind 48HR Magazine has been inspired by a range of other projects: Strange Light, Pop Up Magazine, Ash Cloud Tales, and The Whole Earth Catalog. But really, it is the existence of the tools themselves that have invaded our dreams.

Here’s the 411:
• to participate, sign up on the 48Hr Mag  site,
• keep in touch with the whole thing, follow 48HR Magazine on Twitter or keep up with the latest news on the blog
• follow the progress of the issue after May 7 live on UStream.