Tag Archives: women

U.S. edition of Elle marks its 25th anniversary

The American edition of Elle launched 25 years ago already!  For the occasion, the French-owned magazine’s October issue is coming up with several covers featuring four young American actresses.

Elle U.S.’ ad pages are up an incredible 47% YoY as advertisers have been lining up to take part in the magazine’s 25th anniversary celebration.  Kevin Martinez, VP/Brand Publisher, told trade publication min that Elle’s “cutting-edge marketing programs and incredible effort by a tremendous sales team contributed to our success. The October issue will also be the first issue featured on our new iPad app, which offered extra incentive for our advertisers.”

Celebrating its anniversary with a four-cover split run (see covers above), Elle managed to ignite eye-catching controversy with its September cover featuring a retouched Gabourey Sidibe.  So the good times are still rolling for Elle U.S. it seems despite the many management changes

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French Marie Claire’s October issue comes out with a refreshed look and feel

Marie Claire Group just launched a new version on its flagship edition Marie Claire in France on September 9 (October issue).  The issue features French actress Mélanie Thierry on the cover.

The monthly title has  a circulation of 430 124 copies per issue (DFP 2009), but aims to get back to its “fundamentals” i.e. to engage more with readers and voice its opinion more publicly especially on key women’s issues, under the impulse of its new Editorial Director Christine Leiritz, who succeeded Tina Kieffer at the end of 2009.

Click to have a peak inside the October issue of Marie Claire France.

Click to purchase a digital issue of Marie Claire on Relay.com.

UK: “Essentials” magazine goes model-free

The entire October issue of Essentials magazine (UK) is model and celebrity-free, from the fashion and beauty spreads, to a naked body confidence photo shoot in the health section.

The decision to give over the cover to real women is due to “the fantastic readers we feature each issue,” says Jules Barton-Breck editor of Essentials. “So many of these women look, and are, amazing that we wanted to celebrate them. In our recent reader survey 70% told us that they would rather see a real woman on the cover of a magazine than a celebrity, so we’re excited to be the first magazine in the UK to do this every month!”

The nationwide search for the October cover stars started with Essentials asking readers, and women via a social media campaign, to tell the magazine why they were amazing enough to appear on the front cover. Hundreds of women applied and a shortlist were invited to attend a casting session with the editor and style director to select who should go forward. The ten cover stars are all shapes, sizes and ages and the issue is a celebration of real women, say the publishers.

The issue also signals the launch of a no models or celebrities on the cover rule that will apply from the October issue onwards – only real women will appear as cover stars.  Essentials publisher Ilka Schmitt says: “Celebrating our readers by putting them on the cover is a brave move, but it just feels right for Essentials.

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InStyle UK and L.K.Bennett partner on workwear magazine supplement

Fashion and beauty title InStyle UK is partnering with L.K. Bennett, the British upmarket women’s fashion label, to publish a guide to everything readers need to know about looking great at work.

In 24 large format pages, the “Get Smart – Workwear made chic & simple” supplement features more than 150 workwear buys and explains the best office-friendly catwalk trends. “Get Smart” talks to professional women about their go-to workwear and accessories, showcases the modern capsule wardrobe and gives readers the rundown on how to achieve 5-minute morning make-up.

Eilidh MacAskill, InStyle‘s editor, said: “Achieving a great look for work is becoming ever more important and can often present a tricky fashion challenge. Get Smart is going to be a huge hit with InStyle readers, telling them everything they need to know for a confident nine to five.”

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France: benchmarking the three new upscale women’s weeklies

As covered extensively over the past months on this blog, the French segment of upscale women’s weeklies has had 3 back-to-back magazine launches since August 2009!

I thought this was about time to take a closer look at the current war amongst women’s weeklies so I put together some sort of recap chart, only accounting for Grazia, Envy and Be, in the order they were launched. I decided not to include French ELLE because it’s been THE women’s weekly of reference for over 60 years and remains to do so while these three newcomers tend to cater to slightly younger women.

New women’s magazine “Sensa” launched in Romania

Sanoma Hearst Romania has launched a new women’s health and beauty magazine called Sensa under license from Adria Media Zagreb.

Sensa will be sold for 9.9 lei an issue (or about €2.26) in Romania. This is already the third project for Sanoma Hearst Romania this year, after taking over the license for Auto Moto and Sport in February and then launching Miresici magazine in May.

Sanoma Hearst Romania started back in 1999 and now publishes 17 titles including local editions of Cosmo, Marie Claire, Nat Geo, Harper’s Bazaar, Esquire and FHM.  It also operates 15 websites, making it one of  the top magazine publishers in Romania.

Adria Media Zagreb is one of Serbia’s largest magazine publishers with a portfolio of consumer titles that includes both local magazine brands (like Sensa, which launched in 2007) as well Serbian editions of Elle, Geo, Lisa, Gala, Burda Style and Men’s Health.  

Click to download Sensa’s media kit (Serbia).

Madame Figaro will celebrate its 30th anniversary on October 30th

Madame Figaro will celebrate its 30th anniversary on October 30th by offering its readers four key issues reflecting the main editorial themes of the women’s glossy magazine supplement. 

Indeed, the October 30 issue will be dedicated to “beauty”, the November 6 to “luxury”, the November 13 to “fashion” and the November 20 to “fashion design”. More to come on this blog as we’ll get closer to autumn…