On May 3, BBC Magazines’ Lonely Planet Magazine launched a pan-Asian edition of the monthly travel title, based in Singapore. The magazine is published under licence following a partnership deal between BBC Magazines and Regent Media Pte. Regent Media already publishes enthusiast publications covering automobile and sports like Wheels Asia, Golf Asia and Formula 1 and Football Weekly as well as glossy lifestyle niche titles like Escape and Food & Travel.
The debut issue of Lonely Planet Magazine Singapore has a cover price of S$7.50 (€4.35) and the initial print run is 80 000. Edited by Joyceline Tully, the Asian edition of Lonely Planet Magazine, which is to publish bi-monthly, is on sale in selected territories throughout Asia, such as Malaysia, Hong Kong, Macau, Shanghai, and, of course, Singapore.
Lonely Planet Magazine first launched in the UK in November 2008 and quickly expanded to other markets. By the end of 2009, BBC Magazines had already launched six international editions of the magazine. Through agreements with local publishers, Lonely Planet Magazine currently has editions in Brazil, France, Spain, Argentina, the Philippines, India and now Singapore (pan-Asian). BBC Worldwide, the commercial arm of the BBC, acquired its 75% stake in the Lonely Planet brand for £89m at the end of 2007.
For more information about the Singapore-based edition, click here.
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