Category Archives: Fashion

U.S. edition of Elle marks its 25th anniversary

The American edition of Elle launched 25 years ago already!  For the occasion, the French-owned magazine’s October issue is coming up with several covers featuring four young American actresses.

Elle U.S.’ ad pages are up an incredible 47% YoY as advertisers have been lining up to take part in the magazine’s 25th anniversary celebration.  Kevin Martinez, VP/Brand Publisher, told trade publication min that Elle’s “cutting-edge marketing programs and incredible effort by a tremendous sales team contributed to our success. The October issue will also be the first issue featured on our new iPad app, which offered extra incentive for our advertisers.”

Celebrating its anniversary with a four-cover split run (see covers above), Elle managed to ignite eye-catching controversy with its September cover featuring a retouched Gabourey Sidibe.  So the good times are still rolling for Elle U.S. it seems despite the many management changes

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Germany: Karl Lagerfeld presents outfits to sew in Burda Style mag

Fashion designer Karl Lagerfeld talks about stylish craftsmanship in the October issue of Burda Style Germany and offers readers two exclusive “Lagerfeld patterns” to work.

He is one of the greatest fashion designers in the world: Karl Lagerfeld. His name is inseparable from the Chanel, Chloé, Valentino and Fendi couture houses. In the October issue of Burda Style of fashion czar will exclusively make two of his latest designs available to the readers of the magazine for free.  One is a jacket and the other one a skirt, both penned by the designer himself and available for the readers to sew themselves.

In the inside interview with the German master, he speaks up about style, craftsmanship and the current “Do-It-Yourself” fashion trend. His tip for timeless style: “Every woman should necessarily have a pair of jeans, a nice skirt, a white shirt, a classic jacket and a nice jumper in her wardrobe.”

Chanel Headquarters, Place Vendôme, Paris.

Image via Wikipedia

To the question whether one can acquire style over time, the native of Hamburg replies: “It is better one was born with that notion. There are no after-hours classes one can attend, style comes naturally. One cannot analyze style. If you’ve got it, it will show in all things you wear or do. “

The full interview with Karl Lagerfeld and the exclusive patterns can be found in the October issue of Burda Style, available in German newsstands from September 15.

French Marie Claire’s October issue comes out with a refreshed look and feel

Marie Claire Group just launched a new version on its flagship edition Marie Claire in France on September 9 (October issue).  The issue features French actress Mélanie Thierry on the cover.

The monthly title has  a circulation of 430 124 copies per issue (DFP 2009), but aims to get back to its “fundamentals” i.e. to engage more with readers and voice its opinion more publicly especially on key women’s issues, under the impulse of its new Editorial Director Christine Leiritz, who succeeded Tina Kieffer at the end of 2009.

Click to have a peak inside the October issue of Marie Claire France.

Click to purchase a digital issue of Marie Claire on Relay.com.

Potential launch of French edition of Vanity Fair in 2012

In last week’s interview to daily LeFigaro, Xavier Romatet, President of Condé Nast’s Paris-based division, mentions the possible launch of a new Condé Nast edition in France in 2012, most likely Vanity Fair.

Swedish brand “Acne” and Candy Magazine launch a cross-dressing collection

The trendy label Acne Studios has partnered with Candy Magazine to launch a transvestite, transgender and cross-dressing fashion collection.  Luis Venegas, the editor in chief of Candy Magazine, has created a collection of three shirts together with the Swedish brand.  

Inspired by the classic western shirt but playing with detail and proportion, the end result is a fun take on masculine vs. feminine. All styles are offered in silk crepe and Italian denim, the later in two washes: stonewashed and bleached. The shirts are named after one of Luis favorite TV series “Dynasty”. The shirt with the dramatic bow at the neck is called ‘Alexis’ as a tribute to Joan Collin’s role. The one with the big sleeves reminded him of the role Linda Evans played so it’s called ‘Krystle’ and the shirt with ruffles at the neck and wrists has the playful personality of Heather Locklear’s role and is called ‘Sammy Jo’. The goal was to create pieces that make you feel like “Is this for men or for women” instead of the unisex statement “For men and women”. 

More on Candy:
Candy Magazine is the first fashion mag ever completely dedicated to celebrating transvestism, transexuality, cross dressing and androgyny in all its manifestations. The second issue will be published this fall. 

  

Click to see Candy Magazine’s first issue. 

InStyle UK and L.K.Bennett partner on workwear magazine supplement

Fashion and beauty title InStyle UK is partnering with L.K. Bennett, the British upmarket women’s fashion label, to publish a guide to everything readers need to know about looking great at work.

In 24 large format pages, the “Get Smart – Workwear made chic & simple” supplement features more than 150 workwear buys and explains the best office-friendly catwalk trends. “Get Smart” talks to professional women about their go-to workwear and accessories, showcases the modern capsule wardrobe and gives readers the rundown on how to achieve 5-minute morning make-up.

Eilidh MacAskill, InStyle‘s editor, said: “Achieving a great look for work is becoming ever more important and can often present a tricky fashion challenge. Get Smart is going to be a huge hit with InStyle readers, telling them everything they need to know for a confident nine to five.”

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France: Lagardère and Marie Claire merge their women’s magazines Be and Envy

As revealed by Presse News yesterday, the French media giants Lagardère Active et Marie-Claire Group have decided to merge their respective new women’s weeklies Be and Envy, only six months after their launch.  A conference call betweek Lagardère Active‘s CEO, Didier Quillot, and Marie Claire’s, Jean-Paul Lubot, was planned this morning to clarify the details of the transaction, but according to Presse News again, the last issue of Envy would be published at the end of september.  The Be brand is the one likely to survive in an enriched version fueled by some part of Envy’s former editorial team. 

Out of 40, only about 15 journalists among Envy‘s editorial team will move over to Be (DSH OJD: 171 085 copies per week). Jean-Paul Lubot explained the closure by a very competitive segment and lagging circulation figures (DSH OJD 2010: 174 280 copies per week), well below Envy’s break even point of 200 000.  Also, ad sales had been disappointing.

That’s not a huge surprise to me since Envy looked like the poorer one from scratch amongst the three women’s weeklies launched in France between August 2009 and Spring 2010.  I didn’t see the merger coming, but considering the strong ties that unite Lagardère and MCG, it makes sense, rather than just folding EnvyGrazia seems to be winning the battle of the Paris weeklies and this is not a bad move for Lagardère, which protects its longtime champion Elle (weekly in France) by helping to kill a competitor.