Category Archives: Food/Beverages

Axel Springer to launch new Hörzu spin-off focusing on home and country living in September

Axel Springer to launch new Hörzu spin-off called Hörzu Heimat (“Listen home” literally) whose debut is planned for September 1.  Hörzu is one of Germany’s most popular TV guides.

The bi-monthly science spinoff Hörzu Wissen (Wissen = Knowledge) led the way some years ago, now Hörzu Heimat will face the daunting task of repeating the success of Hörzu’s first spin-off.  The premier issue will focus on topics relating to Germany (the “Heimat”) and will be available in newsstands from September 1 on.

The 124-page issue will have a print run of 300 000 copies to start and management estimates to sell about 150 000.  The book will be available in newsstands for a two-month period at a cover price €3,50.  Axel Springer has already got committment from ten advertisers to be featured in the debut issue of Hörzu Heimat.

Hörzu Heimat won’t be your usual country living magazine. Instead, it wants to introduce its readers to a new, independent magazine format, which does not aim at competing directly with the recent wave of country magazine that launched in Germany like Mein Schönes Land and Landlust, as its editor Christian Hellmann explained.  The magazine seems to cater to Germans who love their country or Germanophiles worldwide.  Besides country-related topics, there are city- and travel-related topics like a feature on Munich’s renown Oktoberfest for instance.  Its editorial is split into the following sections: nature, good life, interiors, garden, food, wine, country people and the homeland ak.a. Germany.

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Condé Nast graduates from the Gehry-designed cafeteria to the restaurant business

As reported by the WSJ, US magazine publisher Condé Nast is taking some of its best-known magazine names like Vogue and GQ and parlaying them into the restaurant business in Asia, the Middle East and Latin America.  The effort reflects a growing openness among magazine publishers to try to capitalize on their brands beyond print, which continues to struggle in a tough advertising environment.

The restaurant venture only involves Condé Nast’s international unit, so there are no plans for a Vanity Fair Café or a New Yorker Bar & Grill in the U.S. That being said, the American magazines have been freed to reach their own deals, such as lines of jewelry or furnishings or e-commerce partnerships to name a few that Glamour US dabbled in recently.

“I think there’s been a new openness in the entire organization to experimenting, trying new things, and I would say thinking about the business model in new ways,” said Jonathan Newhouse, Chairman of Condé Nast International.

The company is establishing a new division, called Condé Nast Restaurants, Continue reading

USA: Time Magazine launches new Android app

In another indication of the growing popularity of the new Android operating system, Time Magazine launched a new Android app on Thursday, in a move to expand its reach among this burgeoning new population of smartphone users.

The free Time Android App, following similar apps for the iPhone, iPad and BlackBerry, offers users access to the magazine’s photography, lists, quotes, videos and other editorial content. It also provides a variety of customization options, including the ability to choose a small or large widget for the home screen and what section is featured on the widget. All items on the App can be shared using social media tools.  Users can download articles for offline reading and can also listen to podcasts while browsing the magazine’s content.

Time Magazine is one of several major consumer magazines to bring an app to Android.  Free, you get articles, videos, podcasts and photos delivered straight to your phone.  Save articles for offline reading and share them with friends.  An available home screen widget makes Time updates readily accessible.

Oprah is a lifestyle brand, as evidenced by her show, book club and magazine O.  And you can now access select articles on Oprah Mobile’s $1.99 Android app, along with show clips, radio programs and inspirational tips.

Epicurious is the online home of Gourmet Magazine, giving the Android app high marks on most people’s list.  The Gourmet app offers free articles and recipes, along with a searchable database of menu ideas and a meal planner.  It is also possible to build a shopping list in-app and share favorites with friends.

USA: “New York Magazine” partners with Foursquare

New York magazine is joining the check-in parade with this week’s announcement that it has joined forces with Foursquare, the popular location-based social-media site. The move will enable the magazine to create co-branded social-media loyalty programs for readers visiting participating businesses.

The new deal brings Foursquare to the website, allowing visitors to “check in” from various local businesses in its restaurant, bargains and nightlife listings, including the usual assortment of coffee shops, restaurants, and cultural venues. Users earn points for special discounts or deals provided by the proprietors.

The Foursquare check-ins let users know where their friends are, enabling “real-world” meet-ups, while giving businesses free social-media exposure.

The magazine’s roughly 7000 Foursquare followers can get tips and suggestions for approximately 5000 restaurants, 1600 bars and 5500 stores listed on the site.

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UK: British chef Gary Rhodes is launching bespoke foodie magazine “Rhodes”

Gary Rhodes, the British TV chef and restaurant owner, is launching a custom magazine through the bespoke contract publisher MMC Media with the first issue available from August 2010.

Rhodes will be a new high-end monthly magazine, which coincides with the Michelin-starred chef’s 30th anniversary in the restaurant business.

The perfect-bound publication will have a print run of 20000 for the first 12 months and will be distributed to customers at his restaurants for free, including those abroad in Dubai and Grenada.

Approximately a third of the magazine will be advertising.

The French cigar afficionado mag “L’Amateur de Cigare” to be redesigned in September

On September 10,” L’Amateur de Cigare magazine (similar to “Cigar aficionado” in the U.S.), will present its new version to its audience.  Its current Publication Director,  Jean-Yves Martinez, and the editor, Annie Lorenzo,  have been working on the redesign of the title, which is supposed to become glossier, more upscale and further foster the cigar club member’s feeling amongst its readers.

This Fall, the bi-monthly magazine started in 1994 will boast a fresher layout and a new tabloid-format insert added inside the wine-tasting and food sections. The editorial of the new L’Amateur de Cigare will be divided into two reading universes: tasting on one end and “art de vivre” on the other.

The magazine currently circulates 21 000 copies every other month, of which 8 500 are subs.  Ad sales are handled by MediaObs and the 4CFP is listed at €7 000.  Cover price is €5,50 per copy and the magazine has a reach of 30 000.

Click to see the complete media kit online.

German food and wine magazine “Der Feinschmecker” to turn 35 in September

The upscale German connoisseur magazine Der Feinschmecker, which is dedicated to international gastronomy, travel, food and wine will turn 35 in september. A special anniversary issue will come out on August 11 along with a free polybagged pocket-size “Restaurant Guide“.

Its German publisher, Jahreszeiten Verlag, also intends to promote this special issue with a b-to-b and b-to-c advertising campaign as well as several promotional events throughout Germany.

Sold for €6 per copy, Der Feinschmecker currently circulates 93 778 copies per month (IVW Audit,  1st quarter 2010) and is considered the most upscale amongst food and wine publications in Germany.  The 4CFP ad is listed at €16 900 on the official rate card.

Click to see Der Feinschmecker’s media kit online.