Martha Stewart Living expands internationally

Martha Stewart Living Omnimedia is to launch Everyday Food in Dubai in July 2010. The monthly title will have a circulation of 35000 and will be distributed in Lebanon, Egypt, Saudi Arabia, Dubai, Syria and Jordan.  The US edition of Everyday Food currently reaches 4,5 million readers a month.  Additionally, Martha Stewart Weddings is also set to launch in Dubai by October 2010, under license from local entertainment firm Takhayal.  The quarterly bridal magazine will have a circulation of 40 000 and will be distributed in Lebanon, Egypt, Saudi Arabia, Dubai, Syria and Jordan.  The US edition of Martha Stewart Weddings, which debuted in 1994, currently circulates about 230 000 copies every quarter.

Also, Martha Stewart Living magazine will launch in Indonesia under a licensing agreement with Kompas Gramedia, the largest media conglomerate there. The monthly home title will launch in August 2010 with a circulation of 20000.

Lastly, Martha Stewart Living Omnimedia has announced that it has entered into a licensing agreement with Pizzazz Media to produce and distribute Martha Stewart Living in the UK. The new edition, which will be distributed throughout the UK, New Zealand and Australia, is expected to be published on a monthly basis following the September 2010 launch.  The magazine’s circulation is 50 000 and the cover price is £3,75 (€4,52).

French home mag “Côté Sud” turned 20

The French home and country living magazine Côté Sud (Maisons Côté Sud is the full name) just celebrated its 20th anniversary on June 11 with a collector item special issue.  Côté Sud, published by the French unit of the Belgian Roularta Group, is part of the publisher’s own franchise “Maisons Côté…” along with Côté Est, Côté Ouest, and the latest edition: Côté Paris. Finally, Maison Française and Maison Magazine round up the publisher’s portfolio of home magazines.

Each Côté magazine is dedicated to the local way of life of its region showcased through editorial sections ranging from living, decor, cooking, gardening and style. Côté Sud has been focusing on the homes of famous residents of the French Riviera to Provence and the Languedoc area as well as their lifestyles for 20 years.

The 20th anniversary issue will feature the “best of” the South over the past two decades in terms of designer pieces, cult local objects, and so on as well as a dedicated booklet depicting “southern way of life in 12 chapters”

Sold for €6, Coté Sud currently circulates 118 725 copies every other month and has a reach of 1 440 000 readers, of which 69% are female.